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The previous yr was marked with lots of uncertainty for businesses. A brand new research from Zapier, which permits customers to automate duties for internet purposes, discovered that 63% of small businesses stated automation helped them survive COVID-19.
With a selected deal with the small and medium-sized enterprise group — greater than 3,000 companions apps on its platform for small businesses — key findings embody:
Despite the widespread narrative of automation taking on jobs, it isn’t a competitor towards people. The way forward for automation is about how expertise can assist people, particularly in the small and medium-sized businesses. Software automation continues to develop and it permits employees to be extra environment friendly, which supplies people time again to do issues solely folks can do.
Automation is important software program for small and medium-sized businesses.
Sixty-three p.c of SMBs say automation allowed their firm to shortly pivot because of the pandemic — whether or not it was bringing their items and providers on-line or altering their enterprise mannequin fully. That profit isn’t more likely to shrink, both: whilst issues get again to “normal,” we’ll dwell far more of our lives on-line. Small businesses are already utilizing expertise to arrange for that actuality: 66% say automation is now important for working their enterprise.
Why is automation important? SMBs depend on software program to carry out particular capabilities, like capturing leads from Facebook Lead Ads. Rather than spend time manually sending knowledge from one place to a different, SMBs use automation to attach totally different software program and create scalable methods and processes.
While automation helps SMBs remove repetitive, on a regular basis duties, there are greater advantages as properly: 88% of SMBs say automation permits them to compete with bigger firms by permitting them to maneuver sooner, shut leads shortly, spend much less time on busywork, cut back errors, and provide higher customer support.
By figuring out repetitive duties that take the most time, SMBs can develop a method to automate handbook and repetitive processes and release time for extra inventive or strategic duties. In truth, practically 70% of SMB staff say utilizing automation software program has helped them be extra productive at work.
The way forward for automation is already right here. Many SMBs are utilizing automation to extend employee productiveness and happiness, create environment friendly and scalable methods, and compete with bigger businesses.
Zapier surveyed 2,000 U.S. information employees from small and medium businesses [fewer than 250 total employees] on whether or not or not workflow automation instruments are getting used at their firm. This survey was accomplished on-line in March 2021 and responses had been random, voluntary, and fully nameless.
Read extra in Zapier’s full report 2021 Zapier State of Business Automation Report
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