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Scratchpad, a fledgling startup that has constructed a contemporary productiveness workspace straight on high of the Salesforce CRM, has launched a brand new function that lets customers update Salesforce from no matter website they’re at the moment on, with out switching tabs.
The final downside that Scratchpad is trying to repair is that whereas Salesforce is the dominant CRM instrument for gross sales groups, it’s not well-liked with everybody from a usability perspective. As such, Scratchpad develops a collection of instruments that combine with Salesforce, spanning notes, spreadsheets, duties, search, and extra, bundles them underneath a pleasant interface, and sells them as a freemium SaaS subscription. Notable early enterprise clients embody Adobe, Autodesk, Box, Snowflake, Splunk, and Twilio.
With Scratchpad Command, which is out there totally free as of this week, the firm is now getting down to assist gross sales groups keep away from having to always swap between the numerous web apps they should do their job, and Salesforce. The key profit that Scratchpad Command brings to the combine is that customers can’t solely now entry Salesforce knowledge from any tab (e.g. to verify whether or not a LinkedIn prospect they’re researching is already of their Salesforce), however they’ll now update their Salesforce from wherever they’re too.
How it really works
First, the consumer has to put in the Scratchpad extension for Chrome, and authenticate themselves with their Salesforce credentials. They then must activate Scratchpad Command throughout the setup course of by checking the field.
After that, the consumer can hit Ctrl J (Windows), Command J (Mac), or hit the Scratchpad icon on the browser toolbar, and they’re introduced with a search bar that lets them search their Salesforce or create a brand new observe, activity, account, lead, alternative, or extra.
Scratchpad Command kind of brings the full performance of Salesforce to wherever you are on the web with a single click on. So if you’re in Slack, for instance, and a brand new potential lead rears its head, you can pounce on this with out switching tabs.
Scratchpad represents one in all a number of startups to garner buyers attentions just lately as a part of the rising Salesforce ecosystem, which based on some estimates is no less than 4 occasions bigger than Salesforce itself. Just this week, Sonar raised $12 million for a platform that displays corporations’ Salesforce tech stack for adjustments, which adopted shortly after Copado’s $96 million increase for Salesforce-native DevOps. OwnBackup, in the meantime, secured $167.5 million at a $1.4 billion valuation again in January to energy cloud knowledge backups for Salesforce.
Founded out of San Francisco in 2019, Scratchpad just lately raised $13 million in a sequence A spherical of funding from Accel and David Sacks’ Craft Ventures, with Sacks now sitting on Scratchpad’s board of administrators.
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