Nanit’s nursery digital camera pairs pc imaginative and prescient with specially-patterned clothes to assist reply the query that almost all new dad and mom ask themselves roughly each 90 seconds: “Is my baby still breathing?”
This morning the corporate is asserting that it has raised an extra $25 million in a Series C spherical led by GV.
As a part of the deal, GV’s Frederique Dame will be part of Nanit’s Board of Directors.
The firm raises this Series C on the momentum of a powerful yr. While declining to share precisely what number of cameras the corporate had offered up to now, Nanit CEO Sarah Dorsett tells me that digital camera gross sales have been up 130% in 2020 versus 2019.
Earlier this month Nanit debuted the Nanit Pro, an upgraded mannequin ($299 vs $249 for the Nanit Plus) that will increase the digital camera’s decision whereas enhancing issues just like the built-in night time gentle and general usability. It additionally launched a line of “smart sheets” full with a customized black-and-white sample the digital camera reads to assist measure and file your baby’s top between physician visits.
Dorsett tells me the corporate plans to develop its lineup right into a broader ecosystem of nursery gadgets, mentioning issues like altering pads and nightlights as issues “that exist today, but that [Nanit] could really amplify because of the app experience.”
This Series C brings Nanit’s complete raised to $75M. While round-leader GV is a brand new investor right here, it was backed by current buyers Jerusalem Venture Partners, RRE Ventures, Upfront Ventures, and Rho Capital Partners.