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Activision Blizzard discloses atmosphere, social, and governance efforts

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Activision Blizzard has launched its first-ever report on its Environmental, Social, and Governance (ESG) commitments. The report focuses on how the corporate is championing its folks, advancing extra numerous and inclusive communities, and serving to to guard our planet.

What does that imply? The massive online game writer mentioned it’s investing tens of millions of {dollars} in organizations that put together leaders of the long run, together with these from underrepresented minority teams, together with Management Leadership for Tomorrow, UNCF, and Girls Who Code. Since 2016, there was a two-times improve of ladies in sport growth management roles. And promotion charges for minorities and non-minorities are equal, and the promotion charge for girls is barely increased than the speed for males.

The firm mentioned additionally it is creating extra numerous characters in its video games, together with Symmetra from Overwatch, the primary playable character who’s on the autism spectrum; Pelagos, the primary overtly transgender character in World of Warcraft; Tracer from Overwatch, the primary LGBTQ character featured on a Blizzard sport cowl; Varden Dawngrasp, Hearthstone’s first overtly non-binary character; and extra not too long ago in 2020, Leo Baker in Tony Hawk’s Pro Skater 1+2, as the primary non-binary playable character in a sports activities sport. It has additionally partnered with AbleGamers Foundation to make video games extra accessible.

On the sustainability entrance, the corporate mentioned its ongoing conversion to a extra digital enterprise is enabling it to realize vital sustainability targets. Activision Blizzard saved over 5.5 million kilos of plastic waste during the last 5 years, via adjustments to packaging and supplies. It goals to hit net-zero greenhouse fuel emissions by 2050. That’s loads much less aggressive than different firms like Razer.

CEO feedback

Activision Blizzard CEO Bobby Kotick talks with Dean Takahashi at GamesBeat Summit 2021.

Above: Activision Blizzard CEO Bobby Kotick talks with Dean Takahashi at GamesBeat Summit 2021.

Image Credit: GamesBeat

“In a time like no other – with communities around the world tested by extraordinary social, environmental, economic, and public health challenges – the employees of Activision Blizzard have served the global community by keeping people connected safely and using our global platform to comfort, inspire, and draw communities together,” mentioned Bobby Kotick, CEO of Activision Blizzard, within the report. “Our mission – connecting and engaging the world through epic entertainment – has never been more important.”

He added, “We enable a sense of accomplishment through healthy competition. Like sport, but with far greater accessibility, our players can find purpose and meaning through gaming.”

He mentioned that gaming connects folks extra deeply than some other type of media, bringing gamers and followers collectively with out regard to race, faith, ethnicity, sexual id, gender, or gender expression.

Regarding Black Lives Matter, Kotick mentioned, “We stood with Black Americans and with all those fighting against systemic inequality and violence. We took meaningful steps to combat bullying and hateful speech in our gaming communities. We continued our work towards our commitment to all of our players seeing themselves represented and supported in our games. And we worked to broaden the diversity of our own workforce, our leadership, and the pipeline of talented individuals from which we recruit new employees.”

Activision Blizzard’s measurement

Call of Duty: Warzone.

Above: Call of Duty: Warzone is one in all Activision Blizzard’s massive video games.

Image Credit: Activision Blizzard

As of December 31, 2020, Activision Blizzard had 9,630 staff, up from 9,234 a 12 months earlier. Blizzard accounts for 45% of them, whereas Activision is 27% and King is 20%. Others are 7%. For 2020, Activision had 128 million month-to-month lively gamers, Blizzard had 29 million, and King had 240 million. Activision had $3.94 billion in bookings in 2020, Blizzard had $1.91 billion, and King had $2.16 billion.

Women are 24% of the general staff, whereas underrepresented minorities are 34% of the general base. The firm is attempting to enhance these ratios, nevertheless it’s not dissimilar from the general sport business. The firm has 9 worker networks devoted to turning into a extra inclusive firm.

Corporate disclosures and insurance policies

Only six of Activision Blizzard's 10,000 employees caught the coronavirus.

Above: Activision Blizzard’s outdated headquarters.

Image Credit: Activision Blizzard

As for its dues for the Entertainment Software Association, about $40,793 had been used for political contributions or expenditures.

Activision Blizzard has human rights, company governance, honest competitors, anti-discrimination, and anti-corruption insurance policies. And it says its Way2Play ethics and compliance program that empowers staff to be “heroes” on the subject of serving to staff navigate the correct method to do issues.

The firm mentioned 80% of its administrators are unbiased, and it has separate roles for chair, CEO, and unbiased lead director. About 20% of administrators are ladies, and 20% are underrepresented minorities. Kotick’s compensation has been frequently criticized and he agreed to have it lower within the upcoming 12 months. The firm has a compensation committee that oversees that individual concern.

Environmental points

As for environmental points, the corporate has warehouses in Germany and the Netherlands in addition to 80 workplaces across the work that occupy 2.3 million sq. ft.

In 2020, the corporate began doing environmental analyses with its landlords and property managers to guage vitality, emissions, and water footprints. In North America, the corporate is consolidating its knowledge facilities to create enterprise efficiencies and enhance its environmental footprint.

In Europe, all the datacenters are operated by a supplier whose datacenters run on 100% renewable vitality. The firm decreased its footprint by saving greater than 5.5 million kilos of plastic packaging. The firm desires to scale back its plastic consumption by 50% from 2019 to 2024.

As far as knowledge breaches, the corporate has pledged to tell authorities if that occurs. The firm has additionally pledged to create a protected and non-public atmosphere for avid gamers, and it is going to stamp out any habits that’s harassing, racist, hateful, obscene, or in any other case unacceptable. Its video games embody in-game reporting programs for these issues.

And the corporate mentioned it’s dedicated to creating its video games accessible to all gamers, partnering with firms just like the AbleGamers Foundation to enhance
accessibility. It is dedicated to creating video games with numerous characters so gamers can see themselves mirrored within the video games.


The Call of Duty Endowment is campaigning to raise $3 million to get jobs for veterans.

Above: The Call of Duty Endowment is campaigning to boost $3 million to get jobs for veterans.

Image Credit: Call of Duty Endowment

As for donations, staff gave $1.6 million to three,211 charities world wide, and every worker is eligible to pledge $200 of the corporate’s cash to a charity of their selection. It additionally raised $12.7 million to struggle breast most cancers, and firm volunteers supported 21 charities with volunteer time.

Kotick’s Call of Duty Endowment has discovered jobs for 85,000 veterans and made $53 million in grants since its inception. It helped 15,000 veterans discover high-quality jobs in 2020.

For equality within the office, Activision Blizzard helps equal pay for equal work, and it offers dad and mom 12 weeks of pay for parental go away, and within the U.S., start moms can take as much as 22 weeks off with full pay.
As for promotions, the promotion charges between minority and non-minority populations are equal, and the corporate has increased promotion charges for girls than males. About 13.5% of all staff had been promoted in 2020.

The firm promotes range in its worker base and it desires to positively affect numerous communities and shield the planet. During the pandemic, the corporate and the Wisconsin Partnership Program supported 388 pupil nurses and a 60-nurse facility present 5,261 hours for vaccine distribution.

In response to COVID-19, the corporate donated $5 million to hospitals, healthcare organizations, and nonprofits.


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