Wednesday, December 1, 2021
Home Sports India-Pakistan 2021 World Cup clash is the most viewed T20I match ever:...

India-Pakistan 2021 World Cup clash is the most viewed T20I match ever: ICC | Cricket News – Times of India

DUBAI: Cricket and sports activities followers throughout the world loved unparalleled protection of the ICC Men’s T20 World Cup 2021 when the event returned after 5 years. The pinnacle of the shortest format of the sport supplied explosive cricket and leisure for everybody and featured cricket’s largest names and finest groups.
The occasion, the largest ever cricket event to be staged in the UAE and Oman, broke viewership information in a number of areas, together with garnering a file attain of tv attain of 167 million and file consumption of 15.9 billion minutes in India on the Star India Network, for the extremely-anticipated India-Pakistan clash.
The encounter is now the most viewed T20I match in historical past, exceeding the earlier excessive of the India-West Indies semi-last match from the 2016 version of the ICC occasion held in India.
The general TV consumption for the full event in India was recorded at 112 billion minutes, regardless of India’s early exit from the event. Viewership share amidst youthful audiences in India (kids beneath the age of 15) was at a wholesome 18.5 per cent at the again of a extremely profitable advertising marketing campaign “Live the Game” focusing on a youthful demographic.
Digital consumption for the event noticed explosive progress on Disney+ Hotstar in India, including considerably to the general tv viewership in the market.
In the UK, viewership for the India v Pakistan match grew by 60 per cent on Sky UK whereas the general viewership for the market went up by 7 per cent.
ICC’s partnership with Facebook was a driver for the vital improve in video views, with a complete of 4.3 billion views throughout all channels for the event, in comparison with 3.6 billion views which had been garnered for the 2019 version of the ICC Men’s Cricket World Cup.
The consumption throughout ICC’s digital belongings additionally grew, recording a complete of 2.55 billion minutes. ICC’s social media channels additionally noticed vital progress in the engagement at 618 million throughout these platforms, which is a 28 per cent leap since the 2019 version of the ICC Men’s Cricket World Cup.
ICC CEO Geoff Allardice mentioned: “We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms. It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA, so more fans can enjoy it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”

Leave a Reply

India's best Website Development & Digital Marketing Company that works across the world. Feel free to inquiry for any Service or connect with our Official site.

Wednesday, December 1, 2021

Most Popular

Most Trending

Recent Comments

%d bloggers like this: