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Codemasters acquired by Electronic Arts

Electronic Arts, the ever-growing sport studio and writer, has just lately acquired Codemasters, the event studio behind a number of common racing sequence resembling Dirt, Grid, and Fuel.

Electronic Arts is understood for buying promising studios, though this course of normally comes with an affordable quantity of criticism. Despite this fame, Electronic Arts has turn out to be one of many largest and most profitable gaming corporations exactly due to these practices.

What does Electronic Arts shopping for Codemasters imply for players?

Fans of any of the totally different sequence developed by Codemasters have loads of trigger for concern. EA’s fame for buying smaller studios and turning their merchandise into horrific amalgamations of their former selves, is properly earned. In 2017, Manveer Heir, a former Bioware developer, spoke with Matthew Byrd about what occurred after that studio’s acquisition by EA. During their dialogue, they talked about EA’s push for microtransactions.

“They are generally pushing for more open-world games. And the reason is you can monetize them better…It’s the same reason we added card packs to Mass Effect 3: how do you get people to keep coming back to a thing instead of ‘just’ playing for 60 to 100 hours?”

According to Heir, Mass Effect 3 ended up getting some particular person gamers to spend as a lot as $15,000 by the sport’s microtransactions, and the whole revenue made led to Electronic Arts pushing for multiplayer in Dragon Age as properly.

For Codemasters followers, it’s doubtless that Electronic Arts will attempt to instill a ruthless and exploitative system of microtransactions akin to what’s seen of their different titles.

And for individuals who don’t care about microtransactions?

If the prospect of microtransactions being closely pushed in future Codemasters titles isn’t an issue, then there are a number of different issues to look out for. One frequent development at any time when Electronic Arts acquires one other growth studio is the way in which EA appears to rely strongly on focus testing.

Going again to Bioware for a second, the primary Mass Effect was a really character pushed RPG the place stats and numbers performed a significant position in figuring out how characters labored. After their acquisition by EA, Mass Effect 2 launched with a way more fundamental sequence of RPG mechanics connected to a fundamental and streamlined shooter expertise.

It’s not that Mass Effect 2 lacked RPG components, however it not performed like an RPG with clear class distinctions. Instead, all lessons felt very a lot the identical.

However, Codemasters is understood for his or her racing video games, a style that already caters to a really area of interest viewers. It’s unlikely that Dirt, Grid, or the F1 sequence will likely be considerably altered underneath EA’s path. Instead, Electronic Arts might attempt to assist Codemasters launch their merchandise extra yearly, much like the way in which that EA Sports’ titles are dealt with.

Alternatively, Electronic Arts may take a extra hands-off strategy, and easily dictate that their video games have a extra aggressive monetization technique.

Published 19 Feb 2021, 00:31 IST

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