Tuesday, March 9, 2021
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Adam Silver triples down on NBA All-Star Game, and it’s probably for the exact reasons you think

Adam Silver still making little sense on this All-Star Game.

Adam Silver nonetheless making little sense on this All-Star Game.
Illustration: Getty Images

The choice to not solely maintain an NBA All-Star Weekend in Atlanta, highlighted by the recreation itself on March 7, is as befuddling as commissioner Adam Silver’s efforts to triple-down on it. Last evening, Silver spoke to Inside The NBA relating to the All-Star Game, and Ernie Johnson really opened the ground, discussing his shock earlier than turning it over to Silver to expound on his choice as to why the NBA wants an All-Star Game.

Silver’s response was, “The fans.”

“All-Star is the No. 1 fan-engagement event for the entire season,” Silver instructed E.J. “For the league, it’s been a 70-year-tradition, something like 100-million people will vote for All-Stars. The highlights coming out of All-Star Weekend have historically generated in the neighborhood of one billion views. Something like 130-million people will watch the All-Star-Game on a global basis.”

Silver went on to spotlight the initially blended reactions to the NBA shutting down in March amid the COVID-19 outbreak and added that the NBA, “Should be judged ultimately by our ability to operate during a pandemic, not to shut down in a pandemic. Anyone can be closed. And for us, if we set out on a course, whether it was The Bubble in Orlando or this season, to present the league in as close to a normal state as possible. So for us, All-Star is part of our league, no different than the games we play, and I’ll just end by saying it begins and ends with the fans.”

You can hearken to Silver say “fans,” and simply substitute that phrase with “money.”

This message additionally arrives days after Atlanta Mayor Keisha Lance Bottoms requested no followers come to the metropolis for events throughout the ordinarily festive weekend.

Included in her assertion learn: “I’ve shared my considerations associated to public well being and security with the NBA and Atlanta Hawks. We are in settlement that it is a made-for-TV occasion solely, and individuals shouldn’t journey to Atlanta to celebration. There will likely be no NBA sanctioned occasions open to the public, and we strongly encourage promoters, golf equipment, bars, and so on to not host occasions on this metropolis associated to this recreation.

Well … you can see for your self that, not less than jokingly and or unofficially, that’s already started.

Had the All-Star Game merely remained in Indiana, the place it had initially been deliberate, it won’t be a problem. But Atlanta? We can’t anticipate Atlanta to go quietly about All-Star Weekend… It’s Atlanta.

Still, as seen in a search above, as well as through here, Twitter is letting Silver have it for the NBA’s choice to maneuver ahead with All-Star Weekend. This definitely received’t go quietly, and as a lot as the followers are extremely regarded for this occasion, it primarily signifies that the monetary achieve (from viewers, sponsors, monetized web exercise, and so on.) is just too alluring to move up. The NBA is a enterprise, in spite of everything. You can label this as misguided, unsafe, or just tone-deaf, however All-Star Weekend pushing by doesn’t make it the proper or improper factor to do; it simply makes it American. No should be shocked.

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