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Using choc chip cookies as a medium to introduce uncommon flavours to Malaysians

With many IG companies popping up nowadays, recent, locally-made cookies of varied recipes are one of many issues that Malaysians haven’t any scarcity of. We’ve beforehand featured some like Chew My Booze and The Cookies Bar.

Bearing this in thoughts, Amanda and her fiancé (referred to as The Mr.) did their analysis and, to their delight, realised that the cookie recipe they’d been impressing mates with was nowhere to be discovered on the accounts of different homebakers.

With some additional R&D and ethical help from mates, the pair launched The Mr. Bakes in late January this yr with a particular ingredient—tahini. Tahini is a sesame seed paste that’s a fashionable Middle Eastern condiment, and isn’t so frequent in Malaysia.

Good tahini will be mildly nutty, creamy, and savoury, whereas unhealthy tahini will be bitter, mildly astringent, dry, and leaves a chalky mouthfeel.

A recipe discovered whereas learning overseas

When Amanda’s fiancé was learning overseas, his buddy’s Middle Eastern mom made some tahini cookies. Immediately, he fell for the recipe.

Cookies prepared to be packed and delivered / Image Credit: The Mr. Bakes

“She would put Tahini in everything, as it is a major component of their cuisine,” he shared with Vulcan Post. When he returned to Malaysia, his buddy’s mom gave him her recipe, and that was when he launched into his R&D journey with tahini cookies.

Today, this recipe is the sixth or seventh model of her unique recipe. Over the years, he’d experimented with totally different butters, sugars, and so forth., till he lastly got here up with this present model. 

Influenced by their entrepreneurial mates

“Had you told us even a year ago that we’d have a home baking business, we would have never believed you. Neither of us thought we had an entrepreneurial spirit,” Amanda admitted. 

But the 2 at all times had a love for hospitality and feeding others of their properties, be it internet hosting a meal with sport nights, gifting baked items, and so forth. 

Their mates had been common recipients of their culinary items, one being their signature sea salt tahini chocolate chip cookies, which had been at all times a staple of their kitchen.

“Eventually, our friends, Aisyah and Puteri, said they wanted to pay for our cookies. Puteri, the owner and founder of Oh Sebenar, a local, size-inclusive fashion brand, wanted our cookies to be part of her Valentine’s Day gift set,” Amanda defined, and that was the catalyst for this home-baking enterprise.

R&D for his or her cookies (left) and their first partnership with Oh Sebenar / Image Credit: The Mr. Bakes

The fiancé who bakes and the fianceé who eats

All the baking and R&D is completed by The Mr., whereas Amanda runs every little thing else—social media, managing suppliers and orders, packing, logistics, and looking for partnership alternatives.

“I’m no good in the kitchen, nobody wants to be eating scones or cookies by me,” Amanda joked. But her entrepreneurial expertise lies in making an attempt to assist the enterprise stand out within the oversaturated cookie market.

Adding chocolate chips to their dough (left) and reducing scone doughs (proper) / Image Credit: The Mr. Bakes

“While many are familiar with the pairing of cookies and milk, I wanted to do something different. So I partnered with  Pour Decisions and what came out of it was a pairing of our cookies and their wine.”

Amanda works in PR whereas The Mr. runs a media and leisure platform, so dealing with partnerships comes naturally to her. 

2 flavours for now

For their cookies, they’ve The OG (their signature sea salt tahini with milk chocolate chip cookies), and The Darker Grittier Sequel, which is a related model that makes use of black tahini and darkish chocolate chips as an alternative. 

The OG is priced at RM7.50 whereas The Darker Grittier Sequel is RM8.50, and the Mr. Bakes requires a minimal order of 4 cookies. There’s additionally an choice to get a mixture of the two flavours for RM48 with 3 of every flavour in a field. 

Before this, they had been promoting peanut butter and miso sandies, one other one in every of their unconventional flavours. It was a Raya particular, nevertheless, so its manufacturing has been paused for now. “Given the flavour profiles of both peanut butter and miso, it really was a no-brainer putting them together into a cookie,” The Mr. mentioned of it.

Behind the scenes with a home-baker / Image Credit: The Mr. Bakes

Being a a part of household tea occasions

While now recognized for unconventional recipes, The Mr. takes satisfaction in his abilities with conventional ones too. They do scones that are priced at RM27 for a field of six and include a set of jam and conventional clotted cream.

“Our customers have shared with us that our scones took them back to their time in UK tea houses or family trips to Cameron Highlands, which has been incredibly rewarding to hear as feedback,” Amanda shared with delight. 

Currently, they see common gross sales of about 100 cookies and 40 packing containers of scones each weekend (which is after they normally take orders). “Our orders tend to pick up everytime there is a lockdown. People are eager to reconnect with their family and friends. So they turn to us and arrange for our cookies and scones to be delivered as surprise ‘care packs’.”

“Once we had a customer who had scones delivered to herself and her mother so that they could have tea time over Zoom. It’s one of the best parts about being in The Mr. Bakes, being part of family tea times,” Amanda recalled.

Having their scones be a a part of tea occasions / Image Credit: The Mr. Bakes

Playing the lengthy sport

While they’re at all times engaged on creating unconventional cookie flavours, they don’t take into account themselves to be the unconventional cookie hub. They defined that it’s as a result of they don’t see themselves being experimental for the sake of it. 

“The idea with The Mr. Bakes has always been to bake cookies and treats that are homey and wholesome, but with a little bit of a twist so that people get to experience something new,” Amanda and The Mr. shared with Vulcan Post. 

While gross sales are going effectively for them, the pair is worried about how they will proceed maintaining their clients and coming again for extra. 

Amanda packing the cookies and going the additional mile with handwritten notes / Image Credit: The Mr. Bakes

“Malaysians love trying anything that’s new before they quickly move on to the next new thing. We realised from the start that we had to keep our menu fresh, and introduce new items seasonally.” Fortunately, they’ve been fairly fortunate to have many repeat clients who’ve been extremely supportive. 

“I guess we must be doing something right,” they gratefully concluded.

  • You can be taught extra about The Mr. Bakes right here.
  • You can examine different cookies companies we’ve coated right here.

Featured Image Credit: Amanda Khoo and The Mr., founders of The Mr. Bakes

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