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Home Lifestyle The Santoshi Shetty Kerfuffle. –

The Santoshi Shetty Kerfuffle. –

“Those who dare vs those who don’t. You won’t know till you do it.” These are the issues that attracted me to the Internet and to Social Media within the early days. It was freedom. Anything was attainable. Things have, clearly, modified. Some for the higher and a few not a lot. I too have modified. Again, some for the higher and a few not a lot.

I used to be made conscious of the “incident” on Sunday, twelfth July. I watched the video on Monday, thirteenth July and have since been studying the reactions and news items and have spent a significantly massive period of time interested by it and writing about it and subsequently debating whether or not I ought to even trouble publishing it.


At numerous factors in my profession, I’ve labored as a blogger and social media “influencer”, with Indian and International manufacturers. So, you would say that I’m a part of the “influencer community” peripherally. As far I do know, there is no such thing as a group as such. Just barely hid jealousy and hatred. But I’m a cynical bastard, so take every thing with a pinch of salt.

I’ve met Santoshi exactly as soon as at a “Blogger Awards” occasion the place influencers have been flown down from numerous Indian cities to Delhi. It was evident to me, that I now not belonged to the “influencer crowd” and that the Bombay Girls have been a unique league altogether. Think extra “Bollywood” and “Celebrity” than my uncouth ass may ever be. So, add one other pinch of salt to no matter I say. I’m 40 years outdated and I’ve a sure disdain for skinny, tall, younger women who’ve taken Instagram with a storm. They are all stunning and never afraid to flaunt it. Me alternatively, I like my denims and mens shirts and a half-shaved head and saying “fuck” even after I’m a keynote speaker. Anyway, let’s get on with the deets.


Santoshi is a well-liked Instagrammer from India. She is 26 years outdated. A pupil of Architecture. She lives in Bombay. Her beforehand common weblog The StyleEdge, has not seen an replace since August 2019. Santoshi posted an IGTV video on her Instagram channel. Here’s a hyperlink to the IGTV video ( this was later deleted by Santoshi ) :


Almost ALL the news items and the outrage was centered across the assertion that Santoshi had supplied “therapy” or “mental health” or “counselling” periods and she or he had the audacity to ask to be paid for these when she has no qualification as a psychological well being practitioner.

The IGTV video doesn’t point out the phrase “therapy” even as soon as.
Neither does it point out “mental health” or “counselling”.

And but, someway, the video was misconstrued as providing psychological well being recommendation or remedy. Plenty of therapists have publicly posted their very own horrified reactions. They’re most likely aggravated {that a} non-therapist can ask for cash so that folks can discuss to her however the therapists themselves will not be valued sufficient in India. It’s true. Mental Health is a joke in India, nonetheless, sadly. “You should see a therapist” is an insult. “I am seeing a therapist” is harmful to say publicly. And as with most issues in India, there’s a LOT of individuals posing as therapists and providing remedy to unsuspecting individuals.

I may interpret the IGTV video’s contents as being “problematic” in that they allude to offering remedy with out truly utilizing the phrases. In my opinion, I VERY MUCH doubt that such a sleight of hand was meant.



It will be exhausting to see {that a} lady is asking for cash for spending time speaking to her followers. Maybe we expect that it’s “just talking”. How can anybody ask for cash for that?

Culturally, throughout most households in India, we’re introduced up to take a look at cash as “dirty”. Asking for cash is a big downside – we don’t ask for a increase, we underprice ourselves always and we really feel beholden to somebody who does pay us for our providers / merchandise.

Asking to be paid for my time has been one of many largest challenges that I’ve needed to overcome. People in India are totally shameless about sending an e-mail asking to select your mind over a one hour cellphone name in order that they will then use the data to launch their very own enterprise. This from solely random strangers – I’m not speaking about associates / and even acquaintances. Finally, I bit the bullet and determined to start out sending them a hyperlink to my One-on-One Consulting web page. “But Naina, it’s just a call.” For you perhaps. I’m constructing my very own stuff in the meantime and a name will take time away from that and I wish to be paid for taking time away from my different revenue-making work.

The fact is that anybody can ask for cash for something.

It can be true that there’s a marketplace for every thing. Just as a result of I’m not prepared or in a position to pay for it, doesn’t imply there is no such thing as a one ready and / or prepared to pay for it.

One of the feedback about Santoshi’s video mentioned, “She has thousands of young followers and this is misleading for them. Young, corruptible minds.” This was adopted by one other remark by somebody who mentioned, “She should try making an account on OnlyFans and ask for money there.”

So there aren’t any younger corruptible minds on OnlyFans? You suppose solely +18 yr outdated human beings signal as much as watch OnlyFans content material? How is having an OnlyFans account meant to be an insult? Women are claiming their sexuality on-line, greater than ever earlier than. If somebody desires to indicate their physique and ask for cash for displaying it, that’s their alternative. If they perceive issues like consent and company, even higher. Plenty of conservative women and men can not deal with this free expression!


I used to be barely alarmed by her provide as a result of there’ll undoubtedly be people who pays the 1500 bucks after which get abusive or attempt to get inappropriate. How was she going to make sure her personal security?

At worst, it was not a really well-thought out concept. It is the job of greatest family and friends to be supportive, that will help you shine your gentle brighter, to encourage you to reside your greatest life. Especially when they’re additionally on the receiving finish of the cash you make. Be very cautious of taking recommendation from those that may solely be making an attempt to push you to make increasingly cash with out contemplating the long-term consequence that YOU must reside with, not them. I don’t know what Santoshi’s family and friends are like. Maybe they don’t seem to be bothered by the financial facet of Santoshi’s work. Maybe they already come from a rich household. I don’t know.


The response to her IGTV video is disgusting. But not shocking within the least.

Asking individuals for his or her hard-earned cash, particularly throughout the instances of COVID19, ought to have much more than ordinary consideration and thought behind it, for my part. It’s simply the extra respectable factor to do.

It is okay to ask for cash. For something. Asking doesn’t imply getting although. It is okay to experiment too. The factor is, if you happen to’ve at all times been respectful of others, then it’s simpler to experiment and fail and are available again gracefully for one more experiment. The public is definitely VERY forgiving. Especially in India. People perceive.

COVID19 although, sadly, signifies that plenty of us have much more time at hand to remark, eat and complain. Even small errors have a tendency to return underneath a magnifying glass and we’re very comfortable to leap in and sort out that nasty remark which we might in any other case by no means dream of claiming to somebody’s face.


To share my very own instance, I lately added a product to my retailer. The product known as “Buy me a beer“. It is for Rs. 500. My premise was that for the last 16 years, I have been sharing everything for free on my blog and for a shorter time, on my YouTube channel and podcast. I have responded to thousands of DMs on Instagram. I have engaged with hundreds of people who come up to me in real life and I have shared my experience with them freely. And sometimes, people offer to send me stuff as a way of saying “thanks”. Or point out that “Wow, thanks! I wish I could return the favor.”

I’ve heard this SO many instances and I often don’t like accepting items as a result of I can not management what somebody sends. What if I don’t prefer it? Will it’s impolite to only throw it within the trash? Is somebody anticipating a social media submit about their reward? Yes. I’m an over-thinker.

But beer? I like beer.

It’s a cute approach for somebody to say “thanks”. At the identical time, it doesn’t imply that I’m truly going to purchase beer value Rs. 500 and drink it every time somebody buys me one. I’ve no plans of turning into an alcoholic. I assumed that was apparent.

Someone made a faux checking account on my retailer and didn’t purchase me a beer however did go away a observe saying “seedhe seedhe bol na donation chahiye”. Boss, donation hee toh maang rahi hoon. Aap donation de rahe ho kya? Ab fundamental us paise se beer khareedoon ya dildo, tumko kya?


The approach on-line advertising and even on-ground advertising works, the language we use makes a giant distinction in whether or not our message converts to an precise sale. A good friend of mine advisable that I might most likely get extra donations if I mentioned “buy me a coffee” as an alternative of “buy me a beer” as a result of many of the Indian viewers that’s on-line, stigmatizes alcohol.

I agree with their evaluation. But, I like beer and I’m not going to vary that message simply due to that evaluation. There’s a line one should draw, as a creator and an entrepreneur the place we determine how a lot we’re going to vary who we’re and what we do simply because the viewers does or doesn’t prefer it.

If I had targeted a lot on what the viewers wished and what the market was prepared to pay for, I might have performed very various things with my life.

I make no claims that if you happen to purchase me a beer, you’ll really feel higher or I’ll really feel higher. It’s a easy transaction. If you’ve gotten ever discovered one thing helpful in what I say / do, purchase me a beer. Or don’t.

That was most likely one other concern with Santoshi’s message. The phrases used have been on the strains of “I’ve been told that I have great energy and you pay me and I’ll talk to you and you might find it inspirational”. It sounds a bit conceited, which I extremely doubt she is. But that’s the issue with on-line communication. It can sound like 1,000,000 various things to 1,000,000 completely different individuals.


You really want to have proof of idea first. For instance, if Santoshi has spoken to her followers over a cellphone name beforehand, and the fan has reported again with constructive suggestions, then there might be one thing there. If she has spoken with a number of followers and ALL the suggestions has been constructive, then there’s undoubtedly one thing there. If there’s one thing you’ve performed that’s proven outcomes and you’ve got proof to show it, then there’s a chance to bundle it in a sure approach and monetize it. ( And fuck those that say “Not everything should be monetized.” )

After the above, discuss it with just a few people who find themselves not your shut family and friends. Assuming you’ve already spoken with family and friends and none of them have advised you to cease.

Listen to the exhausting suggestions and give it some thought. It might be ineffective nevertheless it’s an awesome alternative to consider it nonetheless.

Once you’ve performed the above, don’t ask your viewers about it. Launch the fucking factor. Keep it so simple as attainable. Do A, you get B. That’s it. What downside are you fixing, how is it going to assist the shopper, how they will get the answer.

Launching half-ready signifies that you’ll instantly see obtrusive holes in it and attempt to repair it earlier than it fucks you up. And it’d fuck you up.

If you’re apprehensive about whether or not it can work on not, do a freebie first. “First five people get a one hour call for free!” See how that goes after which tweak. It’ll bolster your confidence AND offer you precious suggestions totally free. Use it.

Lots of micro launches after which the large launch simply feels such as you’re going with the circulate.

Also, licensed psychological well being practitioners shitting on Santoshi was nice as a result of that was ensuring that these have been those I might keep away from if I ever needed to advocate some at any level.


She apologized publicly. ( Yeah yeah, I do know she didn’t use the phrase “sorry”. OMG. The world is ending! )

Even although all the world and their daddy rained down on Santoshi, I’ve completely zero doubts that she had individuals emailing her on that e-mail tackle, expressing their curiosity in speaking together with her and paying her for it.

Talking to individuals for an hour – she mentioned 4 individuals in every week and I virtually handed out – it’s EXHAUSTING. I do these Instagram Profile Reviews for half-hour per session and solely 5 individuals in a month and I’m fucking DRAINED. Think about your personal psychological peace first.


“I will not be talking about X because there’s enough information about it online already.”

The variety of instances I’ve used that excuse to delay doing pictures workshops and even on-line model constructing workshops, is astounding. Yes there’s sufficient details about virtually every thing on the web. To use an analogy, there’s sufficient individuals on the planet too. There’s undoubtedly no want for extra individuals. Yet, billions of us, get up every day and try to be higher, do higher and LIVE and LOVE. Your voice is yours. Maybe you train in such a approach and specific concepts in such a approach that folks discover extra endearing and simple to observe and therefore discover extra worth in.

If you’ve performed one thing that has proven outcomes. That you’ve gotten some type of proof for. Then you’ll be able to promote that ability. No matter how many individuals earlier than you may need shared their very own abilities. There’s a market and viewers for every thing.


There was a ordinary slew of objectification and makes an attempt to disgrace her for her look. Fuck these individuals.

“If you’re in the public eye, be prepared to be taken down. It’s the price you pay for all that fame.”

I imply, I stroll on the street additionally – it’s a reasonably public place. If you’re going to assault me bodily / verbally saying that it’s the worth I’m paying for strolling on the street – I suppose that’s the excuse individuals have been utilizing to really harass girls on the streets in India anyway. Unsurprising that that’s translated to on-line abuse.

The above will not be true by the best way – in case it wasn’t clear. No one deserves abuse.

The entire factor appears surreal to me. If it was the BJP IT Cell doing this, I may have completely acquired it. But educated individuals misplaced their shit fairly publicly. As whether it is their ethical duty to deliver down a stranger on the web. “How can she get away with this when my life is so miserable? So I must maker her life miserable as well.”

And let’s not neglect the “you can get arrested” threats. LOL. I’m not a lawyer however purely from the content material of the video, there aren’t any grounds for arrest, even from the AYUSH ministry pointers.

Online influencers / common persons are the bottom hanging fruit relating to assaults like these. Have we ever seen or heard a single apology from professional criminals and charlatans who function underneath the guise of gurus and holy women and men? They make false guarantees to legitimately poor individuals and cheat them and other people DIE. But it’s far simpler for us privileged armchair activists to depart a touch upon Santoshi’s Instagram I suppose. It’s far too harmful to go after the actual crooks who’ve the Government’s backing.

After all, in that state of affairs, the commentors might be arrested for defamation as an alternative!




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