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Home Lifestyle S'pore's Hepmil Media Group, parent company of SGAG, raises US$10M in Series...

S’pore’s Hepmil Media Group, parent company of SGAG, raises US$10M in Series A round

Local media company Hepmil Media Group introduced immediately (November 25) that it has closed a US$10 million Series A funding round.

The round is led by enterprise capital fund Quest Ventures, Pavilion Capital — a personal fairness agency underneath Temasek Holdings — and Bent Pixels, the world’s largest gaming way of life media platform.

The Group owns media firms SGAG, MGAG, PGAG, in addition to digital creator company Hepmil Creators’ Network (HCN), and that is its first fund increase from institutional buyers since its founding in 2015.

Over the years, it has advanced to change into greater than only a digital media platform, with capabilities in expertise and manufacturing, expertise and solid administration, in addition to offering media stock particular to the esports sector in Southeast Asia (SEA).

The contemporary injection of funds can be used to assist its regional growth plans. It is seeking to develop its content material and creators’ platform and capabilities, in addition to increase its esports and gaming community.

Early this yr, Hepmil entered Indonesia through an unique partnership with EVOS Esports, which goals to deal with the increasing esports market, and to offer manufacturers and abilities a further platform to attach with a extremely engaged viewers.

It’s been worthwhile since day one

Hepmil additionally plans to develop extra income streams, notably in growing content material capabilities to serve regional commerce gamers in their direct-to-consumer efforts, in addition to increase into Thailand and Vietnam in 2022.

The company has remained worthwhile since its inception, because it grows its income streams from one to eight.

With a presence in 4 markets throughout SEA, Hepmil Media Group has witnessed a powerful income efficiency in 2020 regardless of pandemic-driven challenges. 

The Group attributes the strong efficiency to a rising demand for on-line content material and promoting stock, as manufacturers pivot to a digital-first method to achieve an ever-growing on-line buyer base.

karl mak hepmil
Karl Mak, co-founder of Hepmil Media Group / Image Credit: HomeRenoGuru

“Through expansion and investing in capabilities building to push new, innovative solutions for brands, we hope to be able to redefine SEA’s digital media and entertainment sector, and to remain the preferred platform for brands to work with,” stated Karl Mak, CEO and co-founder of Hepmil Media Group.

In the approaching months, Hepmil Media Group will even enter a three way partnership with Bent Pixels to kind Bent Pixels Asia Private Limited.

Headquartered in Singapore, Bent Pixels Asia will allow Hepmil Media Group to increase its affect and attain throughout the esports group in SEA, by being the popular supplier for YouTube reserved media in Singapore, Malaysia, Indonesia and the Philippines.

The Group can be seeking to increase HCN, which connects the area’s main and up-and-coming comedy and leisure creators to co-create content material and faucet on reserve advert stock to make sure focused campaigns are participating and efficient.

Currently, the Network options over 300 creators in SEA, contributing to greater than three billion views month-to-month.

At the identical time, it is usually seeking to deepen the capabilities in SGAG, MGAG and PGAG to assist new area of interest content material areas, resembling in social commerce.

This will embrace a brand new incubation programme to empower creators to develop their social promoting capabilities, and partnerships with regional e-commerce companions to drive their direct-to-consumers efforts.

Lastly, the Group will even beef up its group to assist growth of operations in the area, in addition to create new roles to assist additional growth in the digital media area.

Featured Image Credit: Hepmil Media Group

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