Back in 2019, it appeared like there was a brand new boba tea model popping up each week. Towards the start of 2020, loads have been already closing down because the hype dwindled even earlier than the MCO.
We’re now left with larger identify manufacturers who’ve confirmed that they dominate the Malaysian boba market.
Not desirous to be simply one other boba store within the pink ocean, companions Paula and King wished to deliver a special expertise to boba tea. So, they launched BOBABABA within the type of prompt DIY kits.
As Instant As Instant Noodles
Now, Tealive has been promoting their very own model of DIY Bubble Tea Kits since MCO final yr. Paula, too, mentioned it was one in all their inspirations.
But Tealive’s kits are bought in bulk, the place 1 set makes no less than 10-15 servings of the identical flavour for RM50. The tapioca pearls are additionally uncooked when delivered and take as much as half-hour of fixed cooking and stirring.
Pauline and King wished to create one to work as an prompt beverage, very similar to Nescafé and Milo, which are sometimes present in workplace pantries as they’re easy and fast to make.
Speaking to Vulcan Post, Pauline shared, “We instantly thought, why don’t we make a boba tea product that is similar to instant noodles? One that’s convenient, easily prepared, and can be enjoyed anywhere and anytime.”
Hence, their tea is available in powder kind the place every package is individually packaged to make 1 serving.
The units include prompt tapioca pearls which take 40 seconds to make in a microwave or 4 minutes in boiling water. A single package prices between RM6.80-RM9.50 relying on the flavour.
“Our products can be ready in 2 minutes and are suitable to be prepared anywhere as long as you have access to a microwave and hot water,” mentioned Paula.
To additional simplify the method, their predominant product, The Starter Kit (RM142.90) consists of 9 totally different flavours of BOBABABA’s kits. It additionally comes with reusable ice cubes, a cup, and a straw.
This is to reinforce the product’s comfort so customers can seize it and benefit from the drink anyplace. Their stainless-steel ice cubes additionally forestall the drinks from diluting.
Delays At The Port
As talked about above, the pair didn’t wish to begin their very own boba store because the market was already saturated. But being an internet retailer—although requiring decrease capital to run—meant struggles when it got here to consciousness.
“We initially found it challenging to market our product because as an online store, we don’t have the same exposure as a physical bubble tea shop does. So, our options are limited to mainstream social media,” Paula defined.
Their largest setback got here from importing their shares from Taiwan. Having no expertise with this, the two needed to Google all the pieces the place even data was scarce for the subject.
There have been additionally delays when it got here to delivery their shares. At the ports, there was a lot confusion with the way in which their enterprise was being operated, and a few of their particulars didn’t match the enterprise handle on the paperwork too.
“Such delays were causing us a lot of stress in terms of finances. That was thankfully solved quickly but it delayed our initial timeline for launching by a few weeks,” mentioned Paula.
A Good Start For Now
Since BOBABABA’s launch in January 2021, its first month has raked in round RM5,000 in income up to now. Most of their prospects for his or her first week of operations have been household and pals.
“We don’t really have promising numbers to show, but to me it’s a pretty good number to begin with as we didn’t start to properly advertise until 2 weeks ago,” she mentioned.
With that, they’re making it their short-term aim to construct a bigger viewers base by getting them to know the idea of their merchandise.
In the long run, they hope to retail BOBABABA’s merchandise on grocery store cabinets, not solely in Malaysia however globally too.
- You can study extra about BOBABABA right here.
- You can learn extra about different Malaysian startups we’ve written right here.
Featured Image Credit: Paula and King, co-founders of BOBABABA