For avid players, you’ll know of Dreamcore as a top-notch place to get custom-built PCs.
The firm was began by three Singaporeans — Shaun Tan, Eugene Lim and Kwan Wei Zhong — who all met at an IT present (no surprises there).
Wei Zhong and Eugene have been working for competing firms, and Shaun satisfied them to band collectively to construct Dreamcore.
Since its inception in 2016, it has been hitting one milestone after one other — from incomes 1,000+ five-star critiques, clinching a Top 15 recipient of the Emerging Enterprise Award 2021, reaching greater than double year-on-year development, and a 50 per cent improve in employees headcount.
The group at Dreamcore is now 30-people robust, and as a part of its fifth anniversary celebrations, it unveiled at the moment (November 25) its new 10,000 square-feet area as a part of its dedication to supply a holistic assist expertise.
Dubbed Dream Centre, it features as their expanded workplace and retail area that comes geared up with concierge and service zones, and a state-of-the-art PC meeting. It additionally encompasses a devoted e-sports coaching facility and an built-in gaming expertise centre.
Here’s what to anticipate once you head all the way down to Dream Centre after they formally open doorways to the general public on December 1.
The final guided buyer expertise
Walking into Dream Centre is each inviting and thrilling — you’ll first be greeted by a mural that’s commissioned by an area artist.
Complete with futuristic indoor bushes, glossy chrome finishings, and rows of gaming chairs, you’d by no means wish to depart the Dream Centre. In truth, you don’t should.
The interactive, experiential gaming centre is the place you may check out Dreamcore’s vary of merchandise, and you’re free to remain so long as you want. They are usually not simply being well mannered after they say that; Dreamcore desires you to really feel at house of their area.
Dreamcore really understands that the world of custom builds, PCs, and even electronics will be intimidating and scary for some. As such, the Dream Centre is provided with pleasant employees who won’t ever attempt to hard-sell their merchandise to you, and are all the time able to ask your questions.
There are three Configuration Stations on-site the place you may ask any query that involves thoughts. Dreamcore sees this as a separate concierge service that provides to the client expertise.
People might have a sure notion of custom builds — and the problem helps them overcome sure limitations round perceived complexity and trouble of it. It is usually a easy and knowledgeable course of and that’s what we served to ship.
– Shaun Tan, founder and CEO of Dreamcore
What custom PC goals are product of
The fundamental ethos of Dreamcore is belief. That’s why they opted — in Shaun’s phrases — “a Din Tai Fung-style” open kitchen idea the place you may witness your PC meeting proper there and then, for those who’re fortunate, after all.
It is that this transparency, each actually and figuratively, that Dreamcore desires to advocate with this new retail retailer. This approach, you may all the time make sure of the standard you’re getting and take a peek into the custom PC constructing world.
Behind the oldsters assembling your keyboard, there’s one other spherical of high quality management the place the diligent employees of Dreamcore’s backend group are operating varied checks on your PC.
Dream Centre is greater than a retail area. It can also be a devoted e-sports coaching room.
One of Dreamcore’s present companions is Paper Rex, who’s the one Southeast Asian consultant on this year’s Valorant Champions Tour Masters, a world eSports event in Berlin.
Besides a swanky new retail area with spacious showrooms, Dreamcentre is the place all of the ‘Dream-makers’ make all of the magic occur.
We obtained to check out their “Skunk Room” or the R&D room, the place Shaun and one other employees ideate and test all of the merchandise we see below Dreamcore.
There can also be a comfy space for employees to have their lunch that comes geared up with an enormous pantry and gaming console for employees to unwind.
It’s a flurry of exercise at Dreamcore’s new Dreamcentre, and it solely spells all of the thrilling issues they’ve in retailer for us.
Accelerated enterprise development regardless of Covid-19
Dreamcore’s development was accelerated in 2020 when Singapore transitioned to working from house and extra prospects turned to Dreamcore for his or her final custom PC set-up for work and play.
This year, with do business from home remaining because the default, Dreamcore has seen demand match that of 2020, signalling a rising marketplace for custom PCs sooner or later “new normal”.
In the subsequent three years, Dreamcore is seeking to develop its enterprise two-fold, and proceed to create prime of the road merchandise to fulfill the wants of content material creators and professionals.
“We’re so proud of how far we’ve come in the last five years. The opening of the Dream Centre is a testament to the hard work and dedication of each and every one of our team, the Dream-makers. We can’t wait to welcome our customers to this space, so they can have an up-close and personal experience of the custom PC building process,” stated Shaun.
Those who’re eager to go to the new Dream Centre at Precise Tree can accomplish that from December 1. It is open from 11am to 8pm from Monday to Friday, and 11am to 6pm on weekends.
Featured Image Credit: Vulcan Post