Even although lockdowns have been eased in lots of nations, airways world wide are nonetheless struggling.
This has led to many airways innovating and pivoting to completely different enterprise fashions. For instance, Singapore Airlines began restaurant companies in its airplanes and carried out behind-the-scenes excursions at its coaching facility.
Like many airways, funds provider AirAsia additionally ventured into a brand new vertical — meals supply — with AirAsia meals.
Sabrina Khaw, head of AirAsia meals, advised The Straits Times that the airline pivoted in direction of meals supply after noticing that meals supply platforms in Malaysia have been charging “exorbitant commission rates”.
AirAsia meals runs on a zero-commission mannequin, and retailers can select from flat-rate plans powering fee and supply.
The Malaysian-based airline formally started AirAsia meals’s operations in May 2020. According to the provider, it had served 500 eating places and delivered shut to fifteen,000 orders inside three months of its operation.
Now, the supply service is trying to begin operations in Singapore.
Entering Singapore’s Crowded Food Delivery Industry
On Wednesday (February 17), AirAsia’s chief government Tony Fernandes introduced on LinkedIn that AirAsia meals could be coming to Singapore “with a roar”.
Even although AirAsia meals began virtually a yr in the past in Malaysia, Singapore will likely be its first abroad foray.
This signifies that it must compete with meals supply giants like Foodpanda, Deliveroo and SeizeFood, in addition to smaller gamers like WhyQ and Pickupp.
Despite the foreseeable challenges, Tony mentioned that he’s assured that AirAsia meals would do properly in Singapore.
“It took me seven years to get approval to fly to Singapore, but better late than never. So I’d say, we’re way ahead of schedule on food. I’m sure we (are) going to get a great welcome,” he advised The Straits Times.
Though he didn’t specify when the companies would enter Singapore, he talked about that retailers can now enroll with AirAsia through e-mail.
“As a disruptive leader, we’re ready to take on the new challenge in Singapore, providing value, simplicity and inclusivity for everyone,” he mentioned.
Featured Image Credit: Lowyat