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22Y/O M’sian student starts a healthy mooncake biz, sells out 650 gift sets in 3 weeks

Social media and e-commerce have made it easy for any Tom, Dick, and Harry to start out a enterprise from their houses, and even these with little expertise can choose up the fundamental expertise simply.

One such entrepreneur is Lynnneve, a 22-year-old enterprise student majoring in advertising and marketing. Along along with her associate Scott, they launched lunárr this August to leverage the Mid-Autumn Festival with much less standard fowl’s nest mooncakes.

Inspired by fashionable gifting, lunárr’s Colla-Crystal Mooncake Giftbox is priced at RM128, and the model has offered out its 650 sets inside 3 weeks.

If mooncakes could possibly be more healthy

To Lynnneve, conventional mooncakes are aplenty and may be fairly unhealthy to eat. She’s not flawed in saying so, as a lotus seed paste mooncake incorporates 716 energy, and the addition of 1 salted egg yolk makes it 790 energy whereas two convey it to 890 energy, based mostly on basic calculations.

While knowledge on the calorie depend of jelly mooncakes are inconclusive, it’s secure to say that it doesn’t require any oil to make, which may be a wrongdoer of excessive ldl cholesterol as a result of its saturated fat.

lunárr’s mooncakes additionally boast healthy substances like fowl’s nest. According to conventional Chinese drugs apply, it’s mentioned to advertise immunity, used to clear phlegm, ease continual dry coughs, and relieve fatigue.

(*3*)
They look virtually like crystals / Image Credit: lunárr

The thought to create a fowl’s nest jelly mooncake got here to Lynnneve upon realising that she might make a more healthy choice in a method that stood out. Her Colla-Crystal Mooncakes comprise peach gum, fowl’s nest, and longan. Roselle and osmanthus are added as pure colourants. 

“I care about health a lot, so I think it would be great if I can provide a mooncake with these ingredients not only for good presentation but also to make people feel healthy when they are consuming mooncakes,” Lynnneve shared.

The due date is the do date

Making the product is a laborious activity, the place the fowl’s nest is soaked at some point earlier than the mooncake’s development can start. It will then be laid as the primary layer in a jelly mould and stuffed inside longans. 

Peach gum, dried longan, and pandan leaves are boiled with jelly powder as a base, which is then separated into 2 pots so as to add roselle for a pure purple and osmanthus for gold.

The course of of creating the jelly layers may be time consuming / Image Credit: lunárr

The answer is poured into the jelly moulds one layer at a time, in between ready for every layer to relax and harden. It’s a meticulous course of, made much more difficult as jelly-based mooncakes have a quick shelf life by nature.

lunárr couldn’t produce them in massive portions, ​​and Lynnneve instructed Vulcan Post that making her crystal mooncakes can solely occur the evening earlier than their dispatch.

“So we can only make it during midnight to early mornings for our next-day deliveries. This is time-consuming and tiring at the same time as we lack manpower,” she shared. “The max we made was 140 boxes (6 pieces per box) in a day and we had to do it in 5 batches.”

A gift of well being

Competition-wise, lunárr isn’t precisely in a blue ocean in the case of healthy mooncakes. Looking at Clean Eating Grocer’s wellness choices and Teatime_byThien’s Flower Series Jelly Mooncakes listed in our piece on distinctive mooncakes, these gamers have a tendency to make use of comparable substances as properly equivalent to osmanthus and peach gum.

Of course, fowl’s nest mooncakes are in itself a rarity, and Lynnneve isn’t simply counting on lunárr’s well being slant to face out. Customers might definitely purchase her mooncakes for self-consumption, however she’s aiming to focus on the gifting market. Therefore, she ensures that her mooncakes look presentable, mirrored in her product pictures on Instagram.

lunárr’s chosen branding of crystal mooncakes additionally comes off as extra premium, in line with Lynnneve’s major purpose to place her model as a fashionable gift. 

A handwritten word added to the gift / Image Credit: lunárr

Each Colla-Crystal Mooncake Giftbox got here with 6 items of fowl’s nest mooncakes and a handwritten card sealed in an envelope, and had free deliveries. As talked about earlier although, these had been all offered out shortly, with Lynnneve crediting the success to her product differentiation.

Since this enterprise was meant to solely leverage the present season, Lynnneve received’t be reopening orders for her mooncakes. lunárr may also halt operations as soon as the Mid-Autumn Festival is over, as she’s conscious that mooncakes is not going to promote in any other case. 

However, the model itself will nonetheless stay on Instagram, as Lynnneve does plan on creating a totally different gift set for a totally different season, and her eyes are set on this 12 months’s Christmas. In the meantime, she might be focusing her efforts on her different startup, TalkCrab, a seafood supply service that was launched in 2020 with Scott as properly.

  • You can study extra about lunárr right here.
  • You can examine extra Malaysian F&B manufacturers we’ve lined right here.

Featured Image Credit: Lynnneve, co-founder of lunárr

#Note-Author Name – Joycelyn Tan

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