Dettol and NDTV have been working in the direction of a clear and wholesome India since 2014. As the marketing campaign strikes ahead into the eighth yr, the numerous strands of motion and narratives which were constructing over the past seven years of Banega Swachh/Swasth India, all come collectively as seamless, inter-linked in Season 8. Our world has by no means been extra linked, we’ve got by no means been extra linked. The COVID-19 pandemic has made it clear that for one particular person to be wholesome, everyone must be wholesome. Either we’re all wholesome, or we aren’t. Even a single particular person’s sick-well being makes us all inclined and in danger.
This means we have to care for, and think about, everybody’s well being in India – particularly weak communities – the LGBTQ inhabitants, indigenous folks, India’s totally different tribes, ethnic and linguistic minorities, folks with disabilities, migrants, geographically distant populations, gender and sexual minorities. We must be inclusive, making certain their significant participation in determination making together with enabling and empowering them. And good well being is the place all of it begins.
Along with the well being of our folks, we have to additionally care for the well being of the eco-system. Our setting is fragile because of human exercise, that isn’t solely over-exploiting accessible sources, but additionally producing immense air pollution because of utilizing and extracting these sources. The imbalance has additionally led to immense biodiversity loss that has prompted one of many largest threats to human survival – local weather change. It has now been described as a “code red for humanity.”
Unless the precise dwelling planet is wholesome, we received’t be wholesome.
With this inter-dependency of people and the setting, and of people on each other, this marketing campaign will concentrate on One Health, One Planet, One Future – Leaving No One Behind, as a result of we merely can not afford to any longer.
Key Focus Areas Of The Campaign In Season 8
Leaving No One Behind
75 years of well being, hygiene & diet in India
The Nutrition Story Post COVID-19
Pandemic and its challenges
Hygiene and Germs
Adolescent Health & Gender Awareness
Science & Health
Environment & Health
Reckitt’s Commitment for a greater future
In season 1, marketing campaign’s Swachh bus travelled throughout 350 villages in 7 states, to teach folks on the significance of sanitation, bogs and correct handwashing strategies. We raised Rs 280 crores to construct and preserve bogs throughout India’s villages.
In season 2, the marketing campaign launched the ‘Swachhata Ki Paathshala’ with marketing campaign ambassador Amitabh Bachchan and created a Hygiene Curriculum to encourage kids to observe correct hygiene from a younger age.
In season 3, with #Mere10Guz, the marketing campaign targeted on private hygiene, and the concept of every particular person being chargeable for conserving their quick environment clear.
In season 4, the marketing campaign retained all our agenda from earlier seasons on the core, along with specializing in clear, compost and waste segregation drives at particular person and coverage ranges.
By season 5, the main focus moved to air air pollution. The marketing campaign created a clear air agenda with the assistance of docs and specialists. Another pivot was the dialog round handbook scavenging and the efforts to eradicate it.
In season 6, Swachh grew to become Swasth as a result of a clear India, is a wholesome India. The focus on this season was on wholesome moms, wholesome kids, and diet for all. The marketing campaign additionally curated and distributed a medically authorized ‘Swasth Kit’ for moms & infants throughout the important 1,000 days.
In season 7, the marketing campaign recognized the three pillars of a wholesome nation – well being, sanitation & hygiene, and setting. In the quick aftermath of the COVID outbreak, with common handwashing declared the very best bulwark towards Coronavirus, the wheel got here full circle on the conversations round hygienic practices that Banega Swachh India had began proper from the primary yr.
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