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Newsmax portrays Facebook as an enemy of conservatives. Behind the scenes, it’s spending millions on Facebook ads

Greg Kelly has described Facebook as a “liberal group” that’s “trying to skew the next election” and interesting in what he believes ought to be “illegal” conduct. Steve Cortes has stated the firm is “manipulating voting procedures.” And Diamond & Silk have stated “white liberals” like chief government Mark Zuckerberg are attempting to “censor” their content material.

But, behind the scenes, Newsmax is quietly doing vital enterprise with Facebook, forking over millions to make use of the social media community as a promotional software.

In the final 90 days, Newsmax has bought roughly $1.5 million in ads from Facebook, in accordance with information accessible publicly on the social media firm’s website. And since 2018, the right-wing community has spent a complete of $3.7 million with Facebook.

The staggering quantity in promoting spent over the final 90 days has gone towards greater than 2,300 Facebook ads — many of which promote the very hosts who describe the platform in diabolical phrases.

For occasion, whereas Sebastian Gorka as lately as Sunday was condemning “censorship of Big Tech on social media” on Newsmax’s airwaves, the community has in the previous 90 days run greater than 100 ads selling his present. Dick Morris may knock “Big Tech cancel culture” on the channel, however Newsmax has run at the least 90 ads selling him this yr.

Christopher Ruddy, the chief government of Newsmax, didn’t reply to a request for remark.

It’s unclear how a lot the promoting has helped Newsmax develop on Facebook over the final 90 days, however the channel’s official web page boasts almost 3.3 million followers.

And whereas it has spent closely on ads, its opponents in the right-wing tv enterprise haven’t.

Facebook’s commercial information revealed no spending by the far-right community One America News. And whereas Fox News spent $219,000 in ads in the previous, it hasn’t bought any since May 2019.

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