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How an internet meme helped fuel sport’s biggest rivalry

Now it is considered one of sport’s biggest rivalries and after months of expectation, Bryson DeChambeau and Brooks Koepka will take to the course and go head-to-head in golf’s fifth version of “The Match” on November 26, the day after Thanksgiving.

DeChambeau and Koepka will compete over 12 holes at Wynn Golf Course, Las Vegas, with proceeds from the occasion going in direction of charity.

It’s a rivalry that is brewed for over two years, and all of it started with a dispute over sluggish play, and Koepka’s criticism of DeChambeau’s meticulous strategy.

Koepka’s bare unfold in ESPN’s Body Issue in 2019 additionally proved a second of friction between the 2 American golfers.

Yet to win a significant at that time, DeChambeau made a remark about Koepka’s physique, saying on a Fortnite Twitch stream: “In the Body Issue, he didn’t have any abs. I got some abs.”

Koepka replied with an image of his 4 main trophies — two from the US Open and two from the PGA Championship — with the caption: “You were right @b_dechambeau I am 2 short of a 6 pack!”

Earlier this 12 months, a video clip of Koepka shedding his practice of thought “hearing that bulls**t” as DeChambeau walked behind him in the course of an interview at May’s PGA Championship took the feud up a notch.

Fuel was added to the hearth by NFL celebrity and seven-time Super Bowl winner Tom Brady.

Koepka plays his shot from the seventh tee during the second round of the World Wide Technology Championship at Mayakoba.

The 43-year-old quarterback trolled DeChambeau upon the announcement of each of their involvements within the ‘The Match III’ — alongside Phil Mickelson and Aaron Rodgers — with a sequence of memes aimed on the 2020 US Open winner. That was DeChambeau’s first and thus far solely main win.

Fans additionally heckled DeChambeau on the Memorial Tournament, shouting “Brooksie” as he walked previous and have been reportedly being ejected from the occasion because of this.

In response, Koepka posted a video providing free beer for any spectators kicked out of the Memorial Tournament for heckling DeChambeau.

Although the pair appeared to bury the hatchet through the Team US press convention after successful the forty third Ryder Cup in September, it hasn’t stopped the trolling between the pair.

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DeChambeau plays his shot from the seventh tee during Saturday afternoon's Fourball Matches of the 43rd Ryder Cup.

DeChambeau has mocked Koepka’s poor type coming into The Match, posting an image of his face — the one used as a meme template from earlier within the 12 months — superimposed together with his final two outcomes, by which he missed the minimize each instances.

“Looks like @BKoepka is ready for the match,” he said.

And of their pre-match press conferences, the sparks continued to fly between the 2.

Koepka questioned how huge the rivalry between the 2 gamers is, in addition to saying: “Playing 12 holes is nice. I mean, it’s better than playing 18 holes with Bryson. So anything to spend less time around him.”

Earlier this 12 months the PGA Tour launched its Player Impact Program, a scheme which whereas search to reward 10 gamers who drive essentially the most fan and sponsorship engagement, no matter their outcomes on the course, by way of a pool $40 million.

According to Reuters, the participant who’s deemed Most worthy might obtain an $8 million reward.

“Him going out and trying to incite crowds and not having him man up and talk to me about it. Like, you know, it’s just kind of softball on me,” mentioned DeChambeau. “I guess you could say he’s trying to go through and use social media as a platform to, to mess with me and no, we’re going to settle on the golf course.”

Now that they’re each main winners and victorious Ryder Cup teammates, it’s going to be fascinating TV to see how the 2 truthful in opposition to each other.

Earlier this 12 months the PGA Tour launched its Player Impact Program, a scheme which whereas search to reward 10 gamers who drive essentially the most fan and sponsorship engagement, no matter their outcomes on the course, by way of a pool $40 million.

According to Reuters, the participant who’s deemed Most worthy might obtain an $8 million reward.

The conflict between the 2 US golfers can even elevate cash for Advocates Pro Golf Association Tour and Feeding America, in addition to DeChambeau donating to Shriner’s Hospital and Koepka to St. Jude Children’s Research Hospital.

Over the 4 earlier installments of the sequence, greater than $30 million has been raised for varied charities and initiatives.

TNT will solely broadcast the occasion, though its protection can be simulcast on TBS, truTV and HLN.

CNN is a division of WarnerMedia, together with HBO, Warner Bros, TNT, TBS and different media belongings.

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