Dressler continued, “A split enhances her brand…An empowered woman, especially a celebrity, at the core of any brand is a golden asset.” And in her opinion, Kim confirmed a powerful facet of herself in how she dealt with the media maelstrom surrounding her issues with, and eventual break up from, Kanye.
“If she continues to handle the split with finesse, her brand—character, story and product offerings—will only be enhanced,” Dressler mentioned. “I expect that her latest interests in politics, law and wellness issues open up even more brand opportunities for her.”
While Yeezy has a faithful following and did $1.3 billion in gross sales in 2019, Berg from Forbes ventures that Kim’s obtained the stronger model title at the second. “There are more Kardashians than there are Kanye Wests, and they each have successful business endeavors, and they’re not going anywhere,” she says. “If anything, I think Kanye West may suffer a little bit. I think a big part of the Yeezy brand was supported by Kim, and she has a stronger social media following. She has a bigger presence right now, at least than Kanye West. So it will be really interesting to see kind of how active he is, how public he is. And then, what happens with Yeezy from there. “
As for what to do with KKW Beauty, W clearly standing for West, Dressler had some concepts so far as a inventive new emblem or perhaps a title change—however clearly that, like each different life-altering resolution she’s made these days, will solely be as much as what Kim feels is true.