‘Another lockdown will send cinema industry on a downward spiral’
On Thursday, the MAI launched a assertion, saying that the imposition of a second lockdown in Maharashtra will lead to all Hindi films (and lots of films in different languages) being postponed. In the previous few weeks, the discharge dates of a quantity of films have been postponed. The newest movie to be postponed is Chehre, starring Amitabh Bachchan and Emraan Hashmi, which was scheduled to be launched on April 9. Other films which have been deferred are Bunty Aur Babli 2 (which was scheduled to launch on April 23) and Haathi Mere Saathi (which was to be launched on March 26). There are additionally speculations of Sooryavanshi, which is slated to be launched on April 30, being postponed.
The letter states, “This will create an extremely adverse and hostile situation for cinemas across the nation… A second lockdown will be extremely detrimental and would lead to severe and irreversible consequences for the cinema exhibition sector.” The MAI expressed displeasure over a possible lockdown and acknowledged, “Lockdowns (if implemented) are going to negatively impact the cinema, retail and shopping industry. Such measures that curtail smooth operations will not only deter genuine movie-goers and shoppers, who have slowly returned to cinemas and shopping centers, from visiting cinemas and malls, but also put into motion a downward spiraling effect on cinema industry and modern retail that could derail recovery of these segments (sic).” The MAI has requested the federal government to enable cinemas, malls and buying centres to proceed working as per common operational hours.
‘Allow cinemas, malls to be operational in regular hours’
Shaaminder Mallik, a distributor says, “After states such as Maharashtra, MP and Gujarat announced night curfews in some cities, exhibitors had to cancel evening shows. Some of the films that were released in the last few months didn’t perform well and after night curfew and speculations over lockdown more films are expected to reschedule their releases.”
An INOX spokesperson additionally confirmed that that they had to cancel night reveals in a number of states after night time curfew was imposed.