PVR Ltd. has partnered with UFO Moviezto announce the set up of a cinema-specific air sterilization gadget known as‘UFO-Wolf AirMask’. To guarantee the protection of visiting patrons, it affords actual-time air sterilization offering safety towards all types of dangerous micro organism, viruses and microbes within the air and surfaces. It is efficiently tested on SARS COVID-2 VIRUS at Rajiv Gandhi Centre for Biotechnology, Trivandrum, an ICMR recognized and ILAC Accredited Lab (International), which is specifically designed for cinema halls.
The product was launched within the presence of Actor-Producer, Mr. John Abraham at PVR Juhu, Mumbai together with the promotion of his upcoming film, Satyameva Jayate 2. Cinemas have reopened nationally with varied states eradicating restrictions in capability and others anticipated to affix them quickly. The nation has additionally reached a sustained endemic state and audiences have resumed their massive-display film watching expertise with the colourful content material pipeline within the providing.
PVR Cinemas turns into the primary multiplex in India to put in these items at its theatres throughout the nation, additional making the cinema expertise protected for its patrons past the usual security protocols laid down by the federal government and its 100% vaccinated employees. The gadget can be put in within the auditoriums, lobbies, and washrooms.
The expertise adoption is an extension to the general gamut of the PVR Cares program that covers enhanced security measures and procedures for the Post Covid-19 World guaranteeing the well being and effectively-being of patrons and workers.The Cinema Exhibition Sector is likely one of the worst-hit sectors and amidst the tumult of this unprecedented interval, the Company’s precedence has been to safeguard the well being and effectively-being of its workers, prospects, and communities at massive whereas persevering with the enterprise operations with accountability and care. As a class chief, PVR went forward to make sure that cinemas are protected in each doable approach for each visitors and employees; and going past what was mandated by the federal government. The security and hygiene parameter throughout each touchpoint within the buyer journey proper from Box Office, Security, Lobby, Audi, Concession, Rest Room and Exit was addressed in PVR Care. Technology has performed a key position in making cinemas safer reminiscent of using anti-microbial movie on most-touched surfaces, use of UV cupboards to sterilize all meals packaging, digital transactions enabled by way of NFC, E-Wallets, paperless film ticket buy by QR code entry. Going past vaccinating its sown workers earlier than PVR reopened its cinemas, it performed a humble position in changing into the evangelists for the movie fraternity by offering free vaccination at its cinema to the marginalized day by day wage employees reminiscent of spot-boys, gentle-meet registered with the Federation of Western India Cine Employees (FWICE).
Talking in regards to the initiative, Mr. Gautam Dutta, CEO, PVR Ltd., mentioned“As a responsible organization, we are strictly adhering to all health and safety protocols for the wellbeing of our guests and employees. We are pleased to announce an exclusive partnership with UFO Moviez for the installation of UFO-Wolf AirMaskin in our theatres as part of our new technology adoption initiatives. The revolutionary technology that powers this device stands as a testament to our ethos of placing supreme importance on safety and comfort. Through this initiative, we are confident that we will reassure our patrons on the safe environment that cinema provides to enjoy their favourite movies the way they used to.”
UFO-Wolf AirMaskfeatures state-of-the-artwork expertise that eliminates air-borne viruses in enclosed areas. Its non-chemical damaging ION Generationenhances well being and vitality offering 360-diploma and 24×7 safety. Non-chemical damaging ion era is present in mountains, waterfalls, and seashores. The product can discharge as much as 100 trillion damaging ions per cm3 / second, which is able to bind with the floor protein /Spike protein of the coronavirus, or some other dangerous viruses and microbes current within the air and neutralize it. Also, it may possibly neutralize 99% of SARS COVID-2 VIRUS inside quarter-hour. The Real-time indoor Air Sterilization results in a non-poisonous and non-allergic microbial neutralization for the purest air in closed areas. It permits for utilization throughout exhibits, guaranteeing sooner turnaround time thereby making it an ideal and lengthy-time period answer for the sanitization of giant cinema halls. UFO-Wolf AirMasks are power environment friendly, works silently and usually are not a biohazard. The product has been tested and authorized by varied our bodies for its effectiveness in rupturing the envelope and spike proteins of the SARS CoV-2 Virus. These embody Dubai Central Lab, SGS Chemical Solutions Laboratories, Envirodesigns Eco Labs. Besides, CE and the RoHS Directive of the European Parliament affirms the product’s conformity with EU well being, security, and environmental safety requirements.
Speaking on the partnership, Mr. Kapil Agarwal, Joint Managing Director, UFOMoviez India Ltd., mentioned
“Our association with PVR goes back to over a decade when we partnered with them to convert their screens to digital projection. We are delighted to introduce UFO-Wolf AirMask, a revolutionary technology in cinemas across the country through PVR, the leading cinema chain in India. The covid pandemic has resulted in the disruption of the movie watching experience and the biggest challenge for cinema theatres is to regain the confidence of their patrons. Safety protocols such as fumigation and sanitization are just not enough to sterilize these public spaces and there is a need to sterilize the air circulating in these areas.A safe and healthy environment will help patrons to enjoy watching movies without any fear. The efficacy of the product has been tested and certified by reputed government labs”.
UFO Moviez is additional related to Allabout Innovations Pvt Ltd, a expertise fostering agency primarily based out of Kochi, for distributing their product to theatres in India on an unique foundation. As part of
Make-in-India initiative, UFO-Wolf AirMaskare designed and manufactured in India and these items will likely be put in throughout the nation in all PVR screens and upcoming properties.
Providing particulars on the product, Mr. SujeshSugunan, Chairman & CEO, Allabout Innovations Pvt Ltd, mentioned, “Wolf AirMask, when placed in a theatre, will ensure that the air inside the theatre neutralizes virus, bacteria, dust, and odour within no time. The non-toxic and non-allergic microbial neutralizer provides a super safe ambiance for people of all ages. The product ensures the purest air that one can ever breathe inside confined places and works better with air-conditioning. It is the perfect solution for safeguarding one’s surroundings with India’s first ion-based covid solution”.
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