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Cyber-Duck | Sports betting website NordicBet is revamped based on user feedback

NordicWager provides thrilling new options following collaboration with Cyber-Duck

Stockholm, fifteenth September 2010. Innovative on-line betting firm NordicWager has introduced the long-awaited launch of its new website www.nordicbet.com. The Scandinavian market chief, famend for protecting one of many widest ranges of sports activities within the Nordic area, has positioned the user on the centre of its improvement plans.

NordicBet homepage

NordicWager homepage

The NordicWager mannequin boasts a novel infrastructure that allows it to cowl worldwide and native sporting occasions alike. Competitive odds are supplied on the whole lot from the Premier League, the NHL and the NBA by to third Division Swedish soccer, Martial Arts, Trotting and Finnish Pesäpallo. There is additionally the choice of real-time betting with the favored LiveWager characteristic.

To preserve its business place the corporate determined to improve its website to enhance usability and the pace with which customers can discover attention-grabbing occasions to guess on. Award-winning digital company Cyber-Duck (www.cyber-duck.co.uk) was chosen by NordicWager to work on the brand new user-centred website and help its manufacturing workforce in creating new design methodology targeted round pleasure, enjoyable and ease-of-use.

During a year-long design overhaul enhancements have been made to the registration course of, betting basket and language choices. New options have been launched, together with homepage personalisation with ‘favourites’ widgets and a lightning-fast suggestive BetSearch, which reduces the variety of clicks by as much as 50%. Odds and occasions could be discovered faster than ever earlier than, which will definitely be a win-win scenario for each customers and the corporate. Security and belief stay paramount, so Customer Service and Live Support have each been delivered to the forefront of the design.

Joakim Stockman, Head of Online at NordicWager, elaborates: “The original NordicBet website was designed back in 2002. While we have made improvements over the years we felt it was time to listen even more to our customers and so embarked on this redesign with Cyber-Duck. I am proud to say that our new website offers best-in-class betting with amazing new personalisation features and the fastest game search in the industry. This is particularly important as our market-leading position has always been based on excellent odds and the breadth of games we offer. We’ve now made those games easier to find.”

The manufacturing course of concerned brainstorming workout routines with key stakeholders, in depth buyer surveys and quite a few eye monitoring periods with actual customers. Subsequent focus teams have confirmed that the brand new website is faster, cleaner and extra fashionable with user customisation on the coronary heart of its providing.

Per Hellberg, CEO of NordicWager, is extraordinarily optimistic concerning the modifications: “NordicBet has gone from strength to strength as we have never been afraid to evaluate and improve our services using the most innovative methods available. The new features launched this week will show users and affiliates just how our team has implemented important changes based on feedback from those who matter most: the actual users.”

Cyber-Duck has subsequently been nominated as NordicWager’s strategic digital company companion. CEO Danny Bluestone explains: “We are honoured. NordicBet is passionate about innovation, web technology and user experience. Its customers demand the best and we look forward to carrying out ongoing Eye Tracking, Web Analytics and other UCD (User Centred Design) activities to ensure that NordicBet continues to offer this experience and consistently improve upon it.”

About NordicWager
Established in 2002, NordicWager is a market-leading firm that provides a aggressive betting service, together with a variety of each worldwide and native sports activities, whose providers appeal to clients from all around the world.

Press Contact: Joakim Stockman. Tel: +372 52 98 281 E-mail: joakim@nordicgaming.com 
Nordic Gaming Group (nordicbet.com, triobet.com, tobet.com), Flat No. 5,The Firs, Gorg Borg Olivier Street, Sliema, SLM 1801, Malta

Website: www.nordicbet.com

About Cyber-Duck
Established in 2004 Cyber-Duck is an modern and pioneering digital company and consultancy specialising in delivering award profitable User-Centred Solutions.

Press Contact: Patrick Smith. Tel: (+44) (0) 7734 600 553. E-mail: patrick@cyber-duck.co.uk
Cyber-Duck Ltd, Devonshire House, Manor Way, Hertfordshire WD6 1QQ

Website: www.cyber-duck.co.uk

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