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Home Entertainment bwin | bwin launches online and offline AC Milan activation campaign

bwin | bwin launches online and offline AC Milan activation campaign

Consumers can win a day as an expert AC Milan participant on the Milanello

Vienna, 01 March, 2010 – bwin is launching an intensive online and offline activation campaign which is able to supply its customers the chance to expertise a day within the lifetime of an AC Milan participant. The activation campaign consists of two phases, starting with a viral video the place customers will expertise the particular moments earlier than and throughout an official UEFA Champions League recreation. By offering their title and importing an image, the consumer actually turns into a part of the AC Milan staff and seems in numerous places and conditions, such because the locker room and the staff line-up proper earlier than the sport. The viral video closes with the consumer scoring the decisive objective and the digicam zooming in on their face. Their title additionally options on the again of their jersey.

The second part of the activation campaign consists of a reside occasion on the AC Milan Training Center in Milanello the place the twenty-two winners from the primary part, who’ve certified by a singular AC Milan promotion at bwin, will expertise a day within the lifetime of an expert soccer participant. The contributors will probably be introduced at a press convention which is able to embody an official welcome and the normal jersey handover. Furthermore, they are going to be pushed to the coaching middle within the official AC Milan bus and be kitted out like a brand new AC Milan summer season signing. In addition, the winners will probably be greeted by AC Milan stars akin to Ronaldinho and Gattusoand then get pleasure from a coaching session with the Serie A squad.

bwin turned official sponsor of AC Milan in 2006. Within its sponsorship interval, the membership has received three worldwide titles together with the UEFA Champions LeagueTM, the UEFA SupercupTM and the FIFA Club World CupTM.

www.enter-the-game.com

About bwin
The bwin Group has over 20 million registered prospects in additional than 25 core markets and operates plenty of platforms providing sports activities betting, poker, on line casino video games, fortune and ability video games in addition to audio and video streams of high sporting occasions such because the German soccer Bundesliga. The guardian firm bwin Interactive Entertainment AG (“bwin”) is listed within the blue chip ATX index on the Vienna Stock Exchange and supplies its subsidiaries and related corporations with varied companies akin to software program growth, advertising and marketing, communication, human assets and finance. The operational enterprise of the bwin Group is performed by subsidiaries and related corporations primarily based on licenses (e.g. in Germany, Italy or Gibraltar). Further details about the Company might be discovered on its investor relations website at http://www.bwin.org/. (ID code BWIN, Reuters ID code BWIN.VI)



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