Big Hit Entertainment (Big Hit), the dad or mum firm of Grammy-nominated group BTS and Universal Music Group (UMG), in the present day introduced an expanded strategic partnership that can see the 2 firms work carefully collectively to improve alternatives for artists by way of innovation and know-how, while increasing the global attain of Okay-pop music and tradition all over the world.
UMG artists will discover enhanced ‘direct to fan’ communications by way of Big Hit’s Weverse, a dynamic neighborhood-based mostly platform that enables loyal artist followers to have interaction, share and work together, see and hear new content material and buy new merchandise. Weverse is already being utilized by UMG artists’ Gracie Abrams, New Hope Club, and Alexander 23, with Yungblud amongst the following wave of expertise becoming a member of Weverse within the coming months.
This follows the announcement final week that UMG has change into an fairness investor alongside Big Hit, YG Entertainment and Kiswe in KBYK’s VenewLive premium reside streaming platform.
Making the joint announcement in the present day by way of KBYK’s VenewLive platform, the 2 firms additionally introduced the thrilling particulars of a venture to assemble and debut a new global Okay-pop boy group collectively within the U.S. for the primary time.
The new artist venture will probably be launched beneath a new JV label to be created between Big Hit, the global powerhouse workforce behind the outstanding worldwide success of Grammy-nominated group BTS, in partnership with UMG’s Geffen Records, a historic label that has helped form global youth and musical tradition over the previous 40 years, by way of iconic artists together with Nirvana, Guns N’Roses, Elton John and Avicii, alongside 2021’s breakthrough global pop artist Olivia Rodrigo, to identify just a few.
The newly created label will function from Los Angeles and will work carefully alongside groups from Big Hit America, Geffen Records and UMG to efficiently launch this venture.
Members of this new boy group will probably be chosen by way of a global audition program, which is on observe to start airing in 2022 and will probably be launched along side a significant U.S. media companion. The debuting global act will work based mostly on the Okay-pop system – A full manufacturing that mixes music, efficiency, trend, music video, and communications with followers.
Big Hit will make the most of its global experience to lead the invention, coaching and improvement of new artists, fan content material manufacturing processes, and administration of fan communications by way of the Weverse platform. In addition to working carefully with a U.S. media companion to produce the audition program, the workforce at Geffen Records will leverage their intensive trade community and companions to oversee the music manufacturing, advertising and global distribution operations.
In making the announcement, Bang Si-Hyuk, Chairman & CEO, Big Hit Entertainment mentioned, “Our two companies indeed share values and visions in that we both pursue constant innovations, and are committed to providing our fans with genuine music and content of the highest and uncompromising level of quality.”
He added, “In this sense, I strongly believe that UMG and Big Hit will create a synergy that will rewrite the global music history.”
Lenzo Yoon, CEO Global & Business, Big Hit Entertainment mentioned, “We will strive to secure competitive platform leadership and develop a top group of artists through the close partnership between our two companies, enabling K-pop to transcend all borders and languages.”
He added, “This project is especially significant as it will apply Big Hit’s ‘success formula’ established over the past 16 years to the U.S., the center of the global music market.”
Sir Lucian Grainge, Chairman & CEO, Universal Music Group mentioned, “With their innovative approach to developing artists and embracing new technology, Big Hit has become one of the most dynamic companies in music entertainment. We’re thrilled to be working together as we launch a new joint venture between our companies that will further accelerate K-pop as a global cultural phenomenon.”
John Janick, Chairman & CEO, Interscope Geffen A&M mentioned, “We are all incredibly excited about this joint venture project between Geffen Records and Big Hit. This partnership offers both of us an incredible opportunity to work together helping to shape the future of music globally to the benefit of artists and fans alike.”
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