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BET+ Lands 10 Episode Series In Partnership With Macro Television Studios And Powerhouse Producer Lena Waithe

Today, Monday, February 22, BET+, the premiere streaming service for the Black viewers, introduced the manufacturing of the brand new unique sequence, “BIRTH OF COOL,” in partnership with MACRO Television Studios (RAISING DION, GENTEFIED) and Hillman Grad Productions (QUEEN AND SLIM, THE CHI, TWENTIES). The ten-episode sequence marks MACRO Television Studios’ first sequence with BET+ and Lena Waithe’s third unique manufacturing with the model. “BIRTH OF COOL” was created by writer-director Juel Taylor (CREED II, THEY CLONED TYRONE) and author Tony Rettenmaier (THEY CLONED TYRONE). Taylor can even direct the pilot.

The sequence orbits round Crispus Attucks High, a predominantly Black highschool in Compton. The half-hour dramedy follows the adventures and misadventures of each college students and academics, on campus and off, as they attempt to make it by the bizarre, hilarious, aggravating, usually sobering, generally surreal college 12 months, whereas (hopefully) rising a bit within the course of.

(*10*) mentioned Devin Griffin, Executive Vice President and General Manager, BET+. “We appreciate Lena’s creative vision and continued trust and are thrilled to partner with a skilled group of creators from MACRO Television Studios and Hillman Grad to bring this series to life.”

“We are excited to continue MACRO’s commitment to excellence in content creation and to be partnered with Juel and Tony and help bring their unique vision to the screen,” mentioned Marta Fernandez, President, MACRO Television Studios.  “Along with our partners at BET+, Hillman Grad and Endeavor Content, we passionately support their voices and dedication to telling authentically Black stories.”

“Our goal at Hillman Grad is to find the next generation of visionary filmmakers who challenge the ways in which we typically represent characters of color on screen. Juel and Tony are exactly that. We’re so excited to have been on this journey with them and can’t wait to introduce the world to the brilliance, humor, and depth of BIRTH OF COOL,” mentioned Rishi Rajani, President of Film/TV, Hillman Grad.

Fernandez and Mark R. Wright will oversee for MACRO Television Studios.  MACRO Television Studios’ companions on the TV sequence are Endeavor Content (WU-TANG CLAN: OF MICS AND MEN, KILLING EVE) and Hillman Grad Productions (QUEEN AND SLIM, THE CHI, TWENTIES), with Charles D. King, Fernandez, Lena Waithe, Rishi Rajani, Taylor, Rettenmaier, Aaliyah Williams and David Morris serving as Executive Producers.

Taylor and Rettenmaier are repped by WME and The Gotham Group. 



BET+ is the preeminent streaming service for the Black viewers, with unique originals and hundreds of TV episodes and films from the very best Black creators. A three way partnership between BET Networks and Tyler Perry Studios, BET+ permits customers to stream Black tradition, together with hit motion pictures, TV exhibits, stand-up comedy, award exhibits, and specials, multi functional place, commercial-free. The new service from BET Networks, a subsidiary of ViacomCBS Inc., is the official house of Tyler Perry’s movie, TV and stage works. The ad-free subscription video-on-demand service additionally offers customers with entry to unique content material, together with hit sequence First Wives Club from Tracey Oliver, Tyler Perry’s Ruthless and Bruh, Will Packer’s Bigger, hit unscripted anthology sequence American Gangster Trap Queens and unique originals from Carl Weber like The Family Business, Sacrifice and Influence to call a number of. Visit BET.Plus to be taught extra and observe @BETPlus on social to hitch the dialog and get the newest. 



Launched in 2015 by Founder & CEO Charles D. King, MACRO is a multi-platform media firm representing the voice and views of Black folks and other people of shade.  The firm’s a number of enterprise verticals embody a movie (MACRO) and tv studio (MACRO Television Studios) that funds, develops and produces theatrical options and premium tv, expertise (M88) and influencer (UNCMMN) administration divisions, a branding and artistic company (Brand MACRO) and an affiliated enterprise agency (Mac Venture Capital).  The firm’s movie tasks have acquired 9 Oscar nominations and one win.  MACRO co-financed the critically-acclaimed Mudbound, Fences, Roman J. Israel, Esq., Sorry to Bother You and Just Mercy.  It additionally produced Netflix’s Tigertail and co-financed and produced Judas and the Black Messiah for Warner Bros. Pictures.  MACRO can be partnered with Warner Bros. Pictures, giving the studio a primary look on all tasks MACRO intends to develop or bundle as function movies.  The studio additionally has the choice to co-finance these tasks alongside MACRO and can deal with their international distribution.  On the tv facet, the drama sequence’ Raising Dion and Gentefied are each govt produced by MACRO Television Studios and already greenlit for second seasons on Netflix. Go to for extra data.


Hillman Grad Productions is a improvement and manufacturing firm dedicated to creating artwork that goes in opposition to the established order and provides alternative to marginalized peoples by offering a platform for various voices throughout all mediums. Founded by Emmy-Award profitable author Lena Waithe and Rishi Rajani, the corporate presently has tasks at Netflix, Disney, BET, Showtime, HBO, Universal, MGM and Amazon.  Their complete slate consists of the Sundance Film Festival 2020 award-winner The 40-Year-Old Version, Radha Blank’s groundbreaking movie, which blends actual life and fiction to observe its protagonist, a down-on-her luck New York playwright, who decides to reinvent herself and salvage her inventive voice by turning into a rapper at age 40.  Netflix launched the movie globally on October 9th to rave evaluations and it received Best Screenplay and was nominated for the Bingham Ray Breakthrough Director Award on the 2021 IFP Gotham Awards, acquired the New York Film Critics Circle Award for Best First Film, received Best First Feature from the Toronto Film Critics Circle, acquired Directors to Watch” at PSIFF, received the “Next Generation Award” at LAFCA Awards, was nominated for an Independent Spirit Award for Best First Feature together with a Best Comedy Nomination from Critics Choice, and acquired 3 NAACP Nominations for Outstanding Directing, Outstanding Writing and Breakthrough Creative (Motion Picture). Their first movie launched beneath this banner was Queen & Slim, which Waithe wrote and was directed by Melina Matsoukas; Universal Pictures launched the movie in November of 2019.  Current tasks embody BET’s hit comedy sequence Twenties, which was picked up for a second season and lately nominated for Outstanding Comedy Series by GLAAD. Currently in improvement is a Sammy Davis Jr biopic primarily based on his daughter Tracey Davis’ ebook Sammy Davis Jr.: My Father.  The screenplay shall be written by David Matthews with Waithe & Rajani producing alongside Sight Unseen Pictures.  Additionally, it was lately introduced Waithe penned the script for Universal’s forthcoming Talent Show. Cynthia Erivo is ready to star within the drama with Waithe serving as an govt producer alongside State Street Pictures and Rajani will oversee for Hillman Grad Productions. Focus Features simply introduced it has teamed with Sight Unseen, Makeready and Hillman Grad Productions on the function directorial debut of A.V. Rockwell, A Thousand and One. Other tasks presently in numerous phases of manufacturing and/or improvement embody: Them for Amazon; Untitled Kid Fury Project for HBO and Reawakening, Neil Paik’s Six by Eight Press quick story for Amazon Studios. 

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