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The MBA Journey – Customize and Be Distinct – Times of India

“The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before” – Albert Einstein

In an period the place know-how has made straightforward the supply and accessibility of numerous mass produced merchandise and providers, customers are wanting to specific their individualities and identities by way of customization and personalization. So much of this has been made doable and standard by social media platforms by way of the use of algorithms utilizing likes and preferences of customers to personalise the feeds and suggestions for customers. Various e-commerce websites, NEWS Apps, audio and video streaming platforms like Spotify and Youtube respectively, have introduced into focus the idea of personalisation and customization. In truth, a current McKinsey article of twenty first Nov 2021 with the title How to make it private, states that “more than 70 percent of consumers now consider personalization a basic expectation”. The query to ponder about is whether or not these ideas may be prolonged to the training sector and particularly for designing a personalized and personalised MBA programme for every and each scholar choosing this course of research.


With the rising necessity for customised expertise sought by Millennials and Gen Z college students, and modular training sought by senior professionals wanting reskilling and networking alternatives, it’s crucial that the administration training sector prepares itself to cater to the necessities of the scholars and their excessive aspirations for being employment prepared, and for an trade and its stakeholders that’s witnessing paradigm shifts of their ecosystem.

Concepts such adaptability, agility, competitors, digitalization, disruption, flexibility, new rising areas, substitute merchandise and so on – which had been as soon as relevant solely to the mainstream trade – are actually equally legitimate for the administration training sector.

mediawire_image_0Source: Martechvibe

With a legacy of 40 years, Okay J Somaiya Institute of Management has been on the forefront of administration training and constantly reinventing it’s providing to cater to trade’s wants and college students’ starvation for high quality training. Keeping in tune with the modifications, from the upcoming MBA Batch 2022-24 onwards, the Institute will probably be providing an MBA with 5 Majors (Marketing, Finance, Human Resources, Data Science & Analytics and Operations Management) and 11 Minors (Data Science & Analytics, Economics, Entrepreneurship, Financial Services, Human Resources, Integrated Marketing Communications, International Business, Management Consulting, Marketing, Operations Management and Retail Management) specializations. This will create an enormous canvas of alternatives for the scholars and they’ll decide and select their areas of research and create their distinctive permutations and combos from the a number of Major and Minor choices being provided on the Institute. These Major – Minor combos will assist the scholars in growing distinctive ability units for charting their very own profession paths. Along with this, the Institute conducts multi-disciplinary MBA Healthcare Management and MBA Sports Management programmes for these excessive progress industries which require skilled managers and for college kids who’ve specialised profiles suited to these programmes. The MBA Exec and MBA Part Time are for mid-profession professionals.


You have efficiently forged your vote

mediawire_image_0Source: Okay J Somaiya Institute of Management

The submit COVID economic system has additionally thrown up employment and entrepreneurial prospects in rising areas like edtech, medtech, agritech, logistics and provide chain, e-commerce, use of AI and ML in conducting companies, inexperienced power and so on. The total academic worth chain have to be geared as much as present alternative and flexibility to the scholar group which in flip ought to serve the wants of the tip customers – and that’s the trade and group. Self-learning must also result in the creation of self-employment and offering employment alternatives to others. Industry 4.0 requires contemporary enthusiastic minds effervescent with artistic power. As a number one enterprise college in India, we’re dedicated to coaching and growing managerial expertise that may tackle the challenges of a disruptive world confronted with black swan occasions just like the COVID pandemic.

mediawire_image_0Source: Okay J Somaiya Institute of Management

Students are the most important stakeholders of the training system and they need to be given the liberty and flexibility to train their alternative and chart their very own profession paths primarily based on their pursuits and obtainable employment alternatives. Students becoming a member of academic institutes come from throughout India and overseas, and are from distinct socio-financial backgrounds and geographic areas, with their distinctive data, expertise and ingrained cultures and sub cultures. Student mobility is a significant development as a result of rising consciousness and significance of high quality training. And there are completely different types of intelligence and academic institutes should present alternatives and platforms which the scholars can make the most of to develop their individualized identities and skillsets.

Located in a lush inexperienced campus within the coronary heart of Mumbai, Okay J Somaiya Institute of Management believes in offering ‘Freedom of Possibilities’ to realize the aspirations and goals of the scholar group. For us, the scholar can come from any data stream and at completely different levels of their profession – for buying primary and superior {qualifications}, and additionally to fulfil their re-skilling necessities. The mantra for the Institute is to supply platforms to the scholar group to customise their MBA journey in an effort to ‘BE DISTINCT – As It Opens Vistas of Opportunities’. That ‘Knowledge Alone Liberates’, is demonstrated in motion and spirit on the Somaiya Vidyavihar.


Dr. Monica Khanna,

Director and Marketing Professor, Okay J Somaiya Institute of Management

Dean – Faculty of Management Studies, Somaiya Vidyavihar University

Disclaimer: Content Produced by Dr. Monica Khanna, Okay J Somaiya Institute of Management

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