Saturday, June 19, 2021
Home Business Universal Music Group inks exclusive partnership with $28.5m-backed fitness technology startup Liteboxer...

Universal Music Group inks exclusive partnership with $28.5m-backed fitness technology startup Liteboxer – Music Business Worldwide

The digital well being and fitness enterprise soared throughout the pandemic, with Wellness app installs reaching 1.2 billion in 2020 alone.

Advertisement

Liteboxer, an 11-month-previous firm working within the linked train house, introduced yesterday (June 9) that it has raised $20 million in Series A funding led by Nimble Ventures, bringing its whole raised to $28.5m to this point.

Now, the corporate, which gives a exercise expertise that merges boxing and gaming by means of beat-primarily based music programming, has introduced that it has struck an exclusive partnership with Universal Music Group (UMG).

Liteboxer’s patented Rhythm TechnologyTM combines music, punches, LED lights and drive sensors into what it says is “a full sensory immersive fitness experience”.

Additionally, with its Punch Tracks function, Liteboxer claims to be the one fitness platform the place customers can “punch to the beats of the music of their choice”, changing into a “self-curated, personal workout program”

The partnership will see UMG function the exclusive music companion for Liteboxer.

UMG says that it’s going to work with Liteboxer to collaboratively establish “the best and latest” music to construct the Punch Track Library, which is continually up to date.

Liteboxer takes songs and creates a ‘Punch Track’ that makes use of the music alongside with Liteboxer’s 250+ LED lights, six targets and related drive sensors to create a beat-primarily based exercise.

“Our partnership with UMG will offer a generation raised on gaming a fitness option that they actually want to do.”

Scarlet Batchelor, Liteboxer

Scarlet Batchelor, Chief Marketing Officer of Liteboxer, mentioned: “We all know working out is good for us, but the drudgery of getting on an exercise bike or heading out the door for a run keeps many of us from building healthy habits.

“Our partnership with UMG will offer a generation raised on gaming a fitness option that they actually want to do.”

“Our partnership with Liteboxer demonstrates our commitment to bringing the motivational power of music to workouts, while also enabling new uses for music that benefit artists and fans.”

Jonathan Dworkin, UMG

Jonathan Dworkin, Executive Vice President of Digital Business Development & Strategy at UMG, added: “Universal Music Group is excited to be at the forefront of music innovation as one of the first companies to license music to fitness-technology companies.

“Our partnership with Liteboxer demonstrates our commitment to bringing the motivational power of music to workouts, while also enabling new uses for music that benefit artists and fans.”Music Business Worldwide

Leave a Reply

India's best Website Development & Digital Marketing Company that works across the world. Feel free to inquiry for any Service or connect with our Official site.

Saturday, June 19, 2021
All countries
178,678,058
Total confirmed cases
Updated on June 19, 2021 6:51 pm

Most Popular

Most Trending

Recent Comments

%d bloggers like this: