Thursday, April 15, 2021
Home Business Universal launches Queen game, developed by Vivendi-owned Gameloft - Music Business Worldwide

Universal launches Queen game, developed by Vivendi-owned Gameloft – Music Business Worldwide

Iconic British rock band Queen have launched their first ever official sport for Android and iOS gadgets, known as Queen: Rock Tour.


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The play-alongside rhythm sport was created in affiliation with Universal Music Group, Hollywood Records and developed by Gameloft for manufacturers.

Gameloft is owned by UMG mum or dad firm Vivendi, which accomplished its acquisition of the corporate in June 2016.

Queen’s music has been featured in main cell music video games earlier than, however Queen: Rock Tour marks the band’s first ever official sport.

Queen: Rock Tour permits customers to “immerse themselves into the world of Queen” in keeping with a launch.

Players progress by way of the sport and rating factors by taking part in alongside to twenty of the band’s hottest hits together with Bohemian Rhapsody, We Will Rock You, Radio Ga Ga, I Want to Break Free and We Are The Champions, while acting at 10 historic live performance venues from world wide.

Players also can fashion the in-sport performances with over 40 costumes from the band’s historical past.

You also can unlock trivia and unique photos from the official Queen archives by scoring extremely within the sport.

The arrival of the play-alongside rhythm sport comes at a major landmark for Queen, with 50 years now having handed for the reason that 1971 recruiting of John Deacon, finishing Queen’s traditional line-up.

A 29-date European stadium and enviornment tour deliberate for this 12 months has been postponed to 2022 because of the pandemic.

“Be a Lockdown Rock Star! No turning back.”

Brian May, Queen

“Be a Lockdown Rock Star! No turning back!!!” stated Queen’s Brian May.

“Our ambition was to push the boundaries of music and gaming with a fun and rewarding experience that would put players in Queen shoes at pivotal points in their career and make them perform in real-time Queen’s live music unlike ever before.”

Cedric Ratajczak, Gameloft 

Cedric Ratajczak, Creative Director at Gameloft for manufacturers, stated: “Our ambition was to push the boundaries of music and gaming with a fun and rewarding experience that would put players in Queen shoes at pivotal points in their career and make them perform in real-time Queen’s live music unlike ever before.

“The creative challenge was to modernize the traditional rhythm-game genre with innovative and mobile-friendly twists inheriting from hyper-casual gaming, and with a unique and happy visual style that offers a timeless look to the band, appealing to the new generation of players.

“We devoted enormous attention to the details of Queen’s history, authenticity and artistry to craft a fitting tribute to one of the most significant bands in rock history and aim at setting new standards for how band-focused music games could be executed on mobile today.”

“We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalogue to a new generation of fans, through this unique new gaming experience.”

Andrew Kronfeld, Marketing at Universal Music Group

Andrew Kronfeld, Executive Vice President, Marketing at Universal Music Group, stated: “Today, Queen are globally recognized as one of the most iconic and important bands in history.

“Decades after their first live shows together and following on from the huge worldwide box office success of the Bohemian Rhapsody biopic, their popularity continues to grow every year.

“We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalogue to a new generation of fans, through this unique new gaming experience.”

“We are excited to partner with Queen, UMG, and Gameloft to let Queen fans experience the bands legendary music in a new way.”

Ken Bunt, Disney Music Group

Ken Bunt, President, Disney Music Group, added: “We are excited to partner with Queen, UMG, and Gameloft to let Queen fans experience the bands legendary music in a new way.”

Rock Tour is definite to attraction to followers young and old alike and is bound to discover a place within the hearts of the hundreds of thousands of Queen followers world wide.Music Business Worldwide

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