Tilmann Richter has joined Sony Music Entertainment GSA (Germany, Switzerland, Austria) as its Vice President Live Ventures.
Richter will lead Sony Music’s reside division and the event of reside and live performance campaigns for Sony Music artists and types throughout the three European international locations.
Sony Music says Richter’s newly created place will embody “intensifying the collaboration and creating synergies” with the reside leisure holding firm Ibrahim & Boldt, based by co-MDs Ronny Boldt and Massimo Ibrahim in Berlin.
Richter’s appointment comes simply days after Sony Music invested in Ibrahim & Boldt, as properly as the unbiased hip hop report label Ragucci & Boldt, and two years since Sony pledged to make a significant hip-hop transfer in Germany.
Richter brings over 20 years of reside business expertise to the position.
Starting as a neighborhood promoter in Berlin, Richter has held a number of senior positions with music corporations, tour and live performance promoters, most just lately with FKP Scorpio live performance productions.
From 2012 to 2019, he led Universal Music‘s live division as Director Live Services, where he was responsible for the company’s business reside actions and pursuits in Germany throughout all labels.
“Tilmann has long proven expertise in the live music field.”
Patrick Mushatsi-Kareba, Sony Music Entertainment
Patrick Mushatsi-Kareba, CEO Sony Music Entertainment, stated: “Tilmann has long proven expertise in the live music field and combined with his modern, strategic mindset in a constantly changing market, he will add huge value to all our artists.”
“In my eyes, Sony Music has long set the industry-wide standards.”
“In my eyes, Sony Music has long set the industry-wide standards with regard to the innovative dovetailing of all segments of the music business.
“Live Entertainment was, is and will be more than ever, an essential part of an artists’ ecosystem once the pandemic ends.
“I am very much looking forward to further developing this area at Sony Music together with new great colleagues, old companions and of course with Ronny and Massimo.”Music Business Worldwide