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The NFL is asking for a 100% increase in TV rights payments, but Disney is pushing back

New York Giants vast receiver Sterling Shepard (87) catches a cross in entrance of Pittsburgh Steelers sturdy security Terrell Edmunds (34) and linebacker Devin Bush (55) through the first half at MetLife Stadium.

Vincent Carchietta | USA TODAY Sports

The National Football League needs to cost its present community companions double what they have been paying to broadcast video games — but Disney is pushing back, citing the excessive price ticket for Monday Night Football.

The NFL is in lively discussions on renewal charges with all 4 of its current community companions — NBC, CBS, Fox, and Disney-owned ESPN, in accordance with individuals accustomed to the matter. The NFL is hoping to get its main bundle renewals accomplished by March 17, earlier than the beginning of the brand new NFL league 12 months, CNBC reported earlier this month.

NBC, CBS and Fox are prone to settle for will increase nearer to 100% than Disney, which is presently paying far more than the three broadcast networks for its Monday Night Football bundle, mentioned the individuals, who requested to not be named as a result of the negotiations are non-public.

Disney agreed to pay $1.9 billion yearly for Monday Night Football in 2011 — a deal that runs by means of 2021. That dwarfed the common $1.1 billion annual value for Fox, $1 billion annual price ticket for CBS and $960 million for NBC’s Sunday Night Football.

Disney has already rejected paying anyplace near $3.8 billion per 12 months for its new deal, mentioned two of the individuals. Disney CEO Bob Chapek alluded to pushing back on the NFL’s asking worth throughout his firm’s earnings convention name final week.

“We’re looking at the long-term trends of sports viewership,” Chapek mentioned on Feb. 11. “We’ve had a long relationship with the NFL. If there’s a deal that will be accretive to shareholder value, we will certainly entertain that and look at that. But our first filter will be to say whether it makes sense for shareholder value going forward.”

NFL video games have been essentially the most watched programming on tv for a few years. The prime 5 broadcasts of 2020 had been all NFL video games. But there’s been a regarding decline amongst youthful audiences, as evidenced by a decade-long decline in Super Bowl scores amongst 18-to-49-year-olds.

Disney’s negotiation

Disney’s Monday Night Football deal is for extra than simply the video games. Disney additionally will get spotlight rights for ESPN, branding rights for reveals, and — importantly — streaming rights.

The league has requested Disney to pay the identical sort of increase as its different companions as a result of Disney is asking for extra from the NFL this time round — together with double-header Monday Night video games, the place one sport airs on ABC, the Disney-owned broadcast community, the individuals mentioned. Disney additionally needs ABC to grow to be a part of the Super Bowl rotation with NBC, CBS and Fox. ABC was the house of Monday Night Football till 2005.

Disney additionally needs flexibility in phrases of streaming rights as the corporate considers promoting ESPN as a direct-to-consumer product. The NFL plans to incorporate streaming rights as a part of every community bundle, the individuals mentioned.

Further, the NFL needs so as to add an 18th week of regular-season play as quickly as subsequent season. That’s an additional sport for Disney — and each different broadcast companion.

Spokespeople for the NFL and the networks declined to remark.

–CNBC’s Jabari Young contributed to this story.

Disclosure: NBC is a part of NBCUniversal, the mum or dad firm of CNBC.

WATCH: NFL pushing to finalize new TV deal earlier than March

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