Wednesday, April 21, 2021
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Tencent-owned music streaming service JOOX inks licensing deal with Merlin – Music Business Worldwide

Tencent-owned music streaming platform JOOX has inked a licensing settlement with Merlin, the world digital rights company for the world’s unbiased label sector.

The settlement licenses Merlin content material by way of JOOX’s advert-supported and premium tiers, in addition to its karaoke function and library in Asia together with Hong Kong, Indonesia, Macau, Malaysia, Myanmar and Thailand, in addition to South Africa.

JOOX claims to be the most important music streaming platform in Hong Kong, Malaysia, Indonesia, Thailand and Myanmar.

The platform attracts promoting from main shopper manufacturers similar to Coca-Cola, P&G, Unilever, and regional manufacturers similar to e-commerce platform Shopee and Southeast Asian “super app” Grab.

Merlin says that the deal can even facilitate its members’ entry to advertising and marketing and promotional actions on the JOOX service.

Today’s news follows final month’s deal signed by Merlin with China-based music streaming service NetEase Cloud Music, and the renewal of Merlin’s multi-yr licensing deal with NetEase rival Tencent Music Entertainment in November 2020.

Merlin now has offers with over 30 digital companies, together with Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex, and YouTube Music, and says that it “is in conversations with dozens more”.

Merlin additionally says that 81 new members joined from nations in 2020, together with first-time members from Burkina Faso, Ghana, Peru, Singapore, Slovakia, and the United Arab Emirates.

“We are thrilled about our strategic collaboration with Merlin as it reinforces this goal by unlocking abundant content from hundreds of thousands of artists via Merlin’s membership for our users.”

Poshu Yeung, JOOX

Poshu Yeung, Senior Vice President of JOOX, stated: “JOOX at all times strives to deliver customers a variety of music leisure content material from across the globe in several languages and genres, catering to music lovers’ numerous tastes.

“We are thrilled about our strategic collaboration with Merlin as it reinforces this goal by unlocking abundant content from hundreds of thousands of artists via Merlin’s membership for our users.”

“Our agreement with JOOX is one that expands access for our members across new markets while also driving value back to JOOX.”

Jeremy Sirota, Merlin

Jeremy Sirota, Merlin CEO, stated: “In each deal we strike, Merlin strives for the best possible — not just for our members, however for every of our digital companions.

“Our settlement with JOOX is one which expands entry for our members throughout new markets whereas additionally driving worth again to JOOX.

“We’re truly pleased to explore new ideas and features with them in order to help Merlin members make the most of this exciting music platform.”

 Music Business Worldwide

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