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Home Business Starbucks Stadium? Coffee chain applies for naming rights By Reuters

Starbucks Stadium? Coffee chain applies for naming rights By Reuters

© Reuters. FILE PHOTO: Traffic lights illuminate a Starbucks check in Philadelphia, Pennsylvania U.S., May 29, 2018. REUTERS/Mark Makela


By Jonathan Stempel

(Reuters) -Starbucks Corp has utilized with the U.S. trademark workplace for the best to make use of its identify on a sports activities stadium or coaching facility.

In a June 2 software, the espresso chain sought approval to make use of its identify in “providing stadium and training facilities for sports and entertainment activities” and “promoting business, sports and entertainment events of others.”

Approval might allow Seattle-based Starbucks (NASDAQ:) to hitch corporations akin to AT&T (NYSE:), Bank of America (NYSE:), Canadian Tire, FedEx (NYSE:), Oracle (NYSE:), PPG Paints, Target (NYSE:), Toyota and United Airlines whose names already adorn skilled stadiums and arenas.

“Either it is actively looking to make a deal to sponsor a venue, or it wants to protect its right to potentially use its name in that manner,” stated Ashley Dobbs, a legislation professor on the University of Richmond in Virginia who makes a speciality of mental property.

Starbucks declined to remark.

Naming rights agreements typically run for many years and might price a number of or tens of hundreds of thousands of {dollars} yearly. Inc (NASDAQ:) took a unique path from most company sponsors when it named an area in downtown Seattle the Climate Pledge Arena.

That constructing will home the Seattle Kraken growth staff within the National Hockey League, and the Seattle Storm of the Women’s National Basketball Association.

The U.S. Patent and Trademark Office plans by early September to assign a lawyer to evaluation Starbucks’ software.

If the workplace has no objection, Starbucks can have six months to point out it’s utilizing its mark in commerce. The firm could apply for extensions.

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