Spotify is increasing into over 80 new markets in additional than 36 new languages – together with key territories across Africa reminiscent of Côte d’Ivoire, Ghana, Nigeria, and Zimbabwe.
Together, these 80 markets home greater than a billion individuals with practically half of them already utilizing the web, says Spotify.
The huge enlargement over the coming days implies that Spotify can be energetic in additional than 173 markets.
The news comes shut to a yr after Spotify rival Apple Music introduced its enlargement into 52 new world markets, taking its complete attain to 167 markets.
Spotify’s announcement at the moment (February 22) was delivered by its Chief Freemium Business Officer, Alex Norström, throughout the firm’s Stream On occasion.
Norström defined that SPOT will launch in as many of those markets as attainable ‘”with a core library of content and features that will evolve over time”.
He added that “we believe there could be more than 1 billion potential Spotify users” in these markets.
In a blog post expanding on the news, Spotify states that its Free and Premium plans will be available across all the new markets, while in select markets, the company’s Individual, Family, Duo, and Student Plan choices can be supplied.
Spotify has additionally introduced a new HiFi subscription which can launch in choose markets later this yr.
The full record of new markets contains:
- Antigua and Barbuda
- Burkina Faso
- Cabo Verde
- Côte d’Ivoire
- Lao People’s Democratic Republic
- Marshall Islands
- Papua New Guinea
- San Marino
- Sao Tome and Principe
- Sierra Leone
- Solomon Islands
- Sri Lanka
- St. Kitts and Nevis
- St. Lucia
- St. Vincent and the Grenadines
- Trinidad and Tobago
“We believe there could be more than 1 billion potential Spotify users.”
Said Alex Norström: “Spotify will be expanding into more than 80 new markets worldwide. With these launches, we’re on our way to turning on all of the key remaining markets where we don’t have Spotify today.
“We’re launching across Asia and Africa, the Caribbean, Europe [and] Latin America. Together, these markets represent more than a billion people with nearly half of them already using the Internet.
“Some of the places we’re going, like Bangladesh, Pakistan and Nigeria have the fastest growing Internet populations in the world.
“A new generation of creators and listeners is rising, carried by passion and creativity and empowered by big advances in technology.”Music Business Worldwide