Primary Wave Music has entered right into a worldwide distribution settlement with Virgin Music Label & Artist Services, which was launched by Universal Music Group in February.
The deal, which covers grasp recordings from throughout the Primary Wave Music catalog, spans all bodily and digital distribution channels and will concentrate on releases from Primary Wave Music’s strategic companion The Gaither Group, which owns the labels Gaither Music, Green Hill and Emerald Wave.
The legendary Sun Records, residence to traditional recordings by Johnny Cash, Jerry Lee Lewis, Carl Perkins and others, can even ship releases underneath deal. The label was acquired by Primary Wave Music in January.
The corporations say that the settlement is designed to develop the global attain and sources out there to Primary Wave Music and The Gaither Group’s labels, and can even allow these entities to attract on Virgin’s label providers for industrial help, radio promotion and extra.
The partnership additionally consists of the chance for artists to companion with the Gaither platform for religion-primarily based content material, as Gaither Music will proceed its lengthy-standing relationship with Capitol Christian Music Group (CCMG) as a part of the CMG household.
The news was introduced at the moment by Virgin President Jacqueline Saturn, Virgin General Manager Matt Sawin, and The Gaither Group President Paul Sizelove.
Since placing a strategic partnership with Primary Wave Music in 2019, The Gaither Group says that it has seen “significant growth” in its shopper attain by way of such avenues as weekly publicity on tv and by way of SiriusXM’s enLighten channel, Gaither’s YouTube channel (2m subscribers) and its More Than The Music podcast, which launched in April of 2020.
Gaither says that its Green Hill Label has additionally grown considerably by way of strategic partnerships with artists together with Jim Brickman, Olivia Newton-John and Celtic Thunder, in addition to by way of its acquisition of the Rural Rhythm catalog and the launch of Emerald Wave by Green Hill, which targets the wellness market.
Green Hill can even be releasing new albums by Paul Anka and Frankie Valli later this yr.
“We are so excited to begin this relationship with Primary Wave Music and The Gaither Group as their new distribution partner.
Jacqueline Saturn and Matt Sawin, Virgin
Virgin’s Saturn and Sawin said: “We are so excited to begin this relationship with Primary Wave Music and The Gaither Group as their new distribution partner.
“Both companies are so forward thinking and always looking to create new opportunities to build awareness and audiences for their artists and music.
“Their approach perfectly aligns with ours, and we look forward to many years of success together.”
“I look forward to creating a partnership of continued success as we develop further strategic distribution opportunities worldwide with the Virgin and CMG teams.”
Paul Sizelove, Gaither Music Group
Paul Sizelove, President of Gaither Music Group added: “We are very excited about Gaither Music Group’s new alliance with Virgin Music Label & Artist Services and Capitol Music Group.
“After decades of building a firm foundation with Capitol Christian Music Group, Gaither Music and Green Hill Music have experienced exponential growth over the past few years.
“The rapid expansion of our family of labels, including our recent addition of Sun Records, makes this a great opportunity and ideal home for our artists and initiatives.
“I look forward to creating a partnership of continued success as we develop further strategic distribution opportunities worldwide with the Virgin and CMG teams.”Music Business Worldwide