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Thursday, September 16, 2021

LiveXLive rebrands as LiveOne, plans to spin out pay-per-view business as separate public company – Music Business Worldwide

Los Angeles-based livestream and on-demand content material platform LiveXLive Media is altering its title to LiveOne, Inc. as a part of an total rebranding of the company and its business items, topic to acquiring relevant approvals and consents.

The NASDAQ-traded company expects to change its inventory image to LVO within the coming weeks.

Separately, LiveXLive has additionally introduced its intention to spin-out its present pay-per-view business as a separate public company and its plan to distribute a portion of the brand new company’s fairness to LiveXLive’s stockholders, anticipated to happen by March 31, 2022.

This plan can be topic to acquiring relevant approvals and consents and compliance with relevant guidelines and laws and public market buying and selling and itemizing necessities.

LiveXLive lately introduced its thirteenth consecutive quarter of file income.

The company’s Slacker Radio subsidiary at present has greater than 1.2 million paid subscribers, and since launching its PPV platform with occasions for Monsta X, WonHo, Darius Rucker, Pitbull, Trey Songz, Modern Drummer Festival, amongst many others, LiveXLive has generated roughly $21 million in PPV gross sales of packages, sponsorships, manufacturing, and merchandise gross sales within the present calendar 12 months.

Over the final 12 months, LiveXLive has livestreamed 146 stay music occasions and 1,781 artists throughout the LivexLive platform, producing over 149 million stay views.

Meanwhile, LiveXLive experiences that engagements inside its social media channels skilled a triple-digit enhance this previous 12 months with complete engagements up over 20% and common engagements per publish up 25%.

LiveXLive’s podcasting business PodcastOne had over 2.38 billion podcast downloads of its franchise of unique exhibits together with The Adam Carolla Show, Off The Vine with Kaitlyn Bristowe, Bad Bad Things, The Jordan Harbinger Show, Mea Culpa with Michael Cohen, The Cray Final Days on Earth, Uncut with Jay Cutler, Doug Ellin’s Hollywood Wayz and others.

PodcastOne has greater than 235 unique podcasts, producings greater than 300 podcast episodes per week. Total social media attain throughout the unique PodcastOne expertise roster now exceeds 282 million.

As a part of LiveXLive’s plans to rebrand its companies as the ONE model, LiveXLive plans to rebrand its particular person subsidiaries and companies as follows:

  • LiveXLive’s podcasting business, PodcastOne, will stay branded as PodcastOne
  • LiveXLive’s music subscription business, Slacker, will probably be branded as “SlackerOne”
  • LiveXLive’s pay-per-view business is anticipated to be spun out as a separate public company and will probably be branded as “PPVOne”
  • LiveXLive’s stay music business, React Presents, will probably be branded as “ReactOne”
  • LiveXLive’s merchandising business, CPS, will probably be branded as “PersonalizedMerchOne”
  • LiveXLive’s unique content material business will probably be branded as “StudioOne”

“We are excited to announce a rebranding of LiveXLive that reflects the evolution of our company, its accelerated growth, and our vision for the future as ‘ONE’ brand.”

Robert Ellin, LiveXLive

Commenting on the announcement, LiveXLive’s Chairman and CEO, Robert Ellin, stated: “We are excited to announce a rebranding of LiveXLive that reflects the evolution of our company, its accelerated growth, and our vision for the future as ‘ONE’ brand.

“Our new LiveONE name and the associated business unit brands of ‘ONE’ will further pull together our flywheel business model and collectively become synonymous with our mission to be the ‘ONE’ leading end-to-end talent-first platform creating, producing, monetizing, marketing, and distributing premium audio and video content across all genres and distribution outlets.”

LiveXLive Media lately inked a multi-12 months take care of artist merchandise agency Merchbar.

In June, LiveXLive Media entered right into a binding Letter of Intent (LOI) to purchase artist and model growth company, Gramophone Media, Inc, based by Eshy Gazit.Music Business Worldwide

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