Les Hollander has been appointed CEO, North America, for Global-owned digital promoting platform, DAX.
The transfer promotes Hollander from Chief Growth Officer, bringing DAX divisions in the US and Canada collectively below his management.
Meanwhile, Matt Cutair is shifting from CEO of DAX US to take up a key advisory place with the corporate.
Cutair has led DAX US since its launch in 2017, following Global’s acquisition of AudioHQ the place he was co-founder and chief government.
Hollander was appointed Chief Growth Officer for DAX North America in May 2020.
NPR, Wondery and Sounder have been added to Dax’s roster of digital audio publishers in North America, which incorporates SoundCloud, TuneIn, AccuRadio, Audiomack and extra.
DAX is SoundCloud’s unique gross sales companion in the UK via an settlement that has been in place since 2018. It expanded its promoting settlement in March to embody Canada.
In his new function, Hollander continues to report into Guy Jones, Product, Data and Digital Director for DAX based mostly in the UK at Global.
Hollander has over 30 years of experience in digital audio promoting.
He joined DAX in March 2020 from Spotify, the place he was chargeable for constructing the group’s digital audio monetization enterprise via direct, programmatic and automatic channels, as Head of Global Audio Monetization.
Prior to becoming a member of Spotify, Hollander was a VP of Ad Revenue at Pandora and held senior administration positions at Gannett, CBS Radio, and Clear Channel Communications.
Hollander additionally co-chaired the United States IAB Audio Committee from 2016-2020 and has sat on a number of business boards all through his profession together with the Mobile Marketing Association.
“Bringing together our US and Canadian operations together today under Les’ leadership is a landmark moment for DAX.”
Mike Gordon, Global
Mike Gordon, Chief Commercial Officer at Global, stated: “Bringing together our US and Canadian operations together today under Les’ leadership is a landmark moment for DAX.
“Les’ experience in digital audio and broadcasting has proved a huge asset to our team since he joined DAX last year. Matt will continue to play a key role in the leadership of our DAX US business, and we look forward to his continued support and expertise.”
“I’m looking forward to this opportunity and the next stage of DAX’s growth.”
Les Hollander, DAX North America
Les Hollander, CEO of DAX North America, stated: “I’m incredibly excited to take on this new role and to continue working with our talented team to drive forward the success of DAX in North America.
“In the past year, despite major disruption to the industry, we have collaborated with our colleagues in the UK to demonstrate innovation in streaming, podcasting and voice activation as well as signing some fantastic new partners.
“At a time when audio is thriving and we’re seeing a huge shift in consumer habits; I’m looking forward to this opportunity and the next stage of DAX’s growth.”Music Business Worldwide