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Home Business Japan's Olympic sponsors hire consultants to assess potential brand damage-FT By Reuters

Japan’s Olympic sponsors hire consultants to assess potential brand damage-FT By Reuters

© Reuters. FILE PHOTO: Bystanders watch as big Olympic rings are reinstalled on the waterfront space at Odaiba Marine Park, after they have been quickly taken down in August for upkeep amid the coronavirus illness (COVID-19) outbreak, in Tokyo, Japan December 1

TOKYO (Reuters) – Japanese company 2020 Olympic sponsors have employed consulting corporations to advise them on whether or not to push forward with Olympic-themed advertising plans or restrict their affiliation with an occasion that would harm their manufacturers, the Financial Times reported.

The consultants embrace Kantar Group from Britain and two Japan-based corporations, Macromill Inc and Intage Holdings, the FT mentioned, citing unidentified folks.

More than 60 Japanese firms, equivalent to Toyota Motor (NYSE:) Corp and and beverage maker Asahi Holdings, have collectively paid greater than $3 billion to sponsor the Tokyo Games.

Most Japanese need the video games canceled or delayed once more, amid concern that tens of 1000’s of overseas athletes and Olympic officers might convey new coronavirus variants and additional stress on an already stretched medical system.

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