Downtown Music Services (DMS) has signed five new labels to its LoFi roster.
Joining DMS is the UK’s Homework Radio and Lofi Bloom, Germany’s Effortless Audio, Canada’s Inner Oceans Records, and Sweden’s NINETOFIVE.
Downtown Music Services was fashioned earlier this 12 months, after Concord acquired 145,000 copyrights from New York-headquartered Downtown Music Holdings, in a deal MBW understands price round $400 million.
Collectively, says DMS, the five labels’ releases generate over 500 million streams a 12 months.
DMS already present distribution and artist providers for an expansive roster of LoFi artists, together with Glimlip, Jazzinuf, Louk, lōland, goosetaf, Kurt Stewart, and Oatmello, in addition to over 50 Lofi labels, together with Lofi Jazz Records, Chill Select, urbanundergrounds, Aviary Bridge, United Common, and Etymology Records.
The Lofi style has boomed in reputation over the previous few years, largely thanks to social media and video platforms.
On YouTube, channels reminiscent of College Music (1.2m) and Lofi Girl (9.05m) repeatedly appeal to tens of 1000’s of views on its 24/7 livestreams.
On TikTok, says Wired, Lofi tracks reminiscent of Death Bed surpassed 4 billion audio performs in a month, and helped the only peak at No. 23 on Billboard’s Hot 100.
DMS presently curates over 50 Lofi playlists on a number of DSPs, delivering tens of millions of streams a month.
The firm’s Apple playlist LoFi Chillhop Study Beats repeatedly exceeds 500K streams per day, whereas the corporate’s LoFi Rod’s ChillHop Lounge Spotify Tastemaker playlist has over 62K followers.
“a major reason why artists and labels choose DMS is because of the sense of community that we have cultivated.”
Rod Linnum, DMs
Rod Linnum, Vice President, Sales at DMS, mentioned: “I think a major reason why artists and labels choose DMS is because of the sense of ‘family / community’ that we have cultivated.
“I’m really proud of the messages we receive from artists thanking us for our support and for making it possible for them to maintain their independent status as a musician.”Music Business Worldwide
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