Video and audio streaming platform LiveXLive Media has partnered with Music Mastery, a music distribution and A&R service created by Charlie Walk, former President of Republic Records.
According to LiveXLive, the partnership “will result in “hundreds of rising artists” who’re concerned with Music Mastery being performed on LiveXLive’s Slacker Radio platform.
Interestingly, a press launch states that the brand new partnership between LiveXLive and Music Mastery will “include joint efforts to create a record label, music publishing [operation] and artist management [operation]”.
Live-streaming specialist LiveXLive, headquartered in Los Angeles, is listed on the NASDAQ with a present market cap worth of round $340 million.
LiveXLive acquired Slacker Radio in 2017 for $50 million. Another of the agency’s subsidiaries, PodcastOne, claims to generate over 2 billion downloads yearly.
Walk’s Music Mastery presents impartial artists distribution to over 40 digital platforms, with an 80%/20% royalty break up.
In addition, it presents paid-for service packages together with “Mentorship”, as nicely as using recording studios “with hit producers, songwriters and engineers”.
A Music Mastery “Mentorship Pro” bundle consists of digital teaching from “your virtual mentor, Music Icon Charlie Walk” every Monday. It additionally guarantees “over 100+ hours (Group Coaching + New Music Fridays) of exclusive, live video calls including special guests ranging from music business lawyers, PR, marketing, A&R, Producers, Writers and more”.
A six-week Music Mastery “MasterClass” can be on supply, promising those that pay for it that they will “Learn the Secrets of the Music Business & More”.
The LiveXLive and Music Mastery partnership will see a “Pro-plan Membership” made obtainable.
According to the press launch, “Pro Plan” members will obtain group teaching, masterclasses, a LiveXLive subscription, and “calls with special guests”. Those who purchase in to “Pro Plan” may also function on the Music Mastery Slacker Radio channel, attributable to launch in Q1 2021.
LiveXLive says the brand new partnership will permit artists to faucet into “LiveXLive and Music Mastery’s flywheel of business verticals”, which incorporates audio, video, live-streaming, podcasts, ‘vodcasts’, merchandise, licensing, pay-per-views and reside occasions.
Charlie Walk, CEO and Founder of Music Mastery, stated: “LiveXLive has created an ecosystem of verticals that will now have the opportunity to embrace the independent artist community, unlike ever before.
“By partnering with LiveXLive and its outstanding teams in publishing, digital audio, marketing, livestreaming and podcast/vodcast, we will afford rising artists an opportunity to build audiences, fans and most importantly, break artists.
“I look forward to building our businesses in a meaningful way with LiveXLive’s world-class team.”
“LiveXLive has created an ecosystem of verticals that will now have the opportunity to embrace the independent artist community, unlike ever before.”
Charlie Walk, Music Mastery
Robert Ellin, CEO and Chairman of LiveXLive, added: “By adding icon Charlie Walk and the Music Mastery team, LiveXLive’s artist first platform expands capabilities to discover, break and partner with the next great bands, artists and global talent.
“Collectively we will identify trending artists from the collection of LiveXLive audio, livestreaming, VOD, live events including the biggest festivals, like Montreux Jazz Festival, Rock in Rio, and Music Lives.”
Walk exited Republic Records after 5 years with the company in 2018, having denied allegations of sexual misconduct.Music Business Worldwide