Wednesday, March 3, 2021
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Apple back on top in global smartphone sales

The launch of the 5G variant of the iPhone has propelled Apple to the top of the global smartphone makers’ rankings for the primary time in 5 years, bucking the broader slowdown in handset sales throughout the pandemic.

According to the analysis agency Gartner, Apple bought nearly 80m telephones in the ultimate three months of 2020 following the launch of the iPhone 12, overtaking Samsung to grow to be the world’s largest smartphone maker for the primary time since 2016.

Huawei suffered a pointy slide, with smartphone sales down 41 per cent in the quarter as a result of sanctions imposed by the US authorities. It dropped to fifth place in the league desk, beneath Chinese rivals Xiaomi and Oppo, because the US clampdown on its use of Google apps bit into its market share.

It is the primary time since 2013, when it trailed each BlackBerry and Sony, that Huawei has not been among the many top 4 phonemakers in the world in a given quarter, in accordance with Gartner.

Huawei, which agreed to promote its low-end Honor smartphone model in November, fell to 3rd place general in 2020 behind Apple as its annual sales slumped by nearly 1 / 4.

Annette Zimmerman, lead analyst for Apple at Gartner, stated that the 15 per cent rise in Apple’s sales in the fourth quarter confirmed that the corporate had benefited from an “upgrade super-cycle” triggered by thousands and thousands of customers who had waited for the brand new 5G iPhone.

She stated that the momentum would seemingly proceed into the primary quarter of 2021, in which Chinese new 12 months falls, and additional into the 12 months as Apple’s sales develop in line with a recovering market.

The new iPhone helped offset a broader droop in smartphone sales, which declined 12 per cent to 1.35bn over the course of 2020 however fell solely 5 per cent in the ultimate quarter to 385m. The decline in shopper confidence has been attributed to the unfold of Covid-19 and associated disruption in the global provide chain.

Samsung recorded a 12 per cent decline in the fourth quarter, and 15 per cent over the course of the 12 months, as Chinese manufacturers Oppo, Xiaomi and Vivo ate into its share in the mid-market whereas Apple dominated on the premium finish.

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Updated on March 3, 2021 6:31 am

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